Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school. “Back home, I...
OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers’ increasing interest in natural beauty products and one family’s fastidious, hands-on approach.

Latest Content

Want to know the secret to running a successful marketing campaign? These top beauty marketers show you how.
Marketing is a powerful tool. A well-executed campaign can take a previously unknown brand to stratospheric heights. Exceptional marketers have been known to transform virtually unknown and nascent brands into global household names—...
Strategically place impulse beauty buys to give your revenue a lift!
Economist Hawkins Stern published a paper referencing what he called “suggestion impulse buying,” which gained traction among retailers in the 1950s. “Impulse buying is triggered when a shopper sees a product for the first time and...
Master the meanings of beauty product labels, keywords and codes.
Ever feel that reading a product label requires deciphering a secret language? All those symbols, numbers and certifications mean something, right? They absolutely do. Product codes convey key information to beauty store owners and...
Paul David Finkelstein, a legend in the international beauty salon business, died in Ft. Lauderdale, Florida on September 5, 2017 at age 75.
A family man, he is survived by his wife, Jean, his sons Michael and Brad, his stepson Adam, and his grandchildren Jenna, Max, Noah and Natasha. Finkelstein earned a B.S. in economics from The Wharton School at the University of...
Transparency in beauty has reached a new milestone, as both Procter & Gamble and Unilever have announced initiatives to provide consumers with their fragrance ingredients lists down to the very scarce elements of their...

Products

Hot Tools' Tourmaline Tools 2000 Ionic Blow Dryer
Softlips Cube Lip Balm
Wahl ChromStyle Cord/Cordless Professional Clipper
Farouk Systems CHI ARC Automatic-Rotating Curling Iron
Yes
Yes