Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school. “Back home, I...
OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers’ increasing interest in natural beauty products and one family’s fastidious, hands-on approach.

Latest Content

Dr. Bronner’s, the family-owned, top-selling natural soap maker in North America, celebrated a landmark goal at its factory corporate headquarters in Vista, California with a ribbon-cutting ceremony to mark the company’s new solar...
Sally Beauty has launched its own cosmetics line, called Collab, in an inspired partnership with eight social media influencers. This innovative venture represents one way the retail beauty chain is staying competitive with beauty...
According to a new report from market intelligence firm Transparency Market Research, the global dry shampoo market is likely to expand at a CAGR of 6.2 percent between 2017 and 2022. At this rate, the market is expected to reach $4.1...
Maye Musk
The brand's newest ambassadors celebrate inclusivity and diversity in the industry.
CoverGirl has been reaching a wider audience the past couple years, showcasing a number of diverse faces to advertise the cosmetic brand. With a high celebrity profile list such as Ellen DeGeneres, Sophia Vergara, Zendaya, Katy Perry...
The “hippie juice shop” turned wellness trailblazer, Moon Juice taps the power of plant-sourced alchemy for potent edible blends designed to boost beauty from the inside out.
Moon Juice founder Amanda Chantal Bacon had been taking herbs for years when, in 2006, she began seriously studying the power of raw medicinal foods to cope with a longtime hypothyroid condition and various food allergies. Little did...

Products

La Brasiliana Olio di morocco Argan Oil Hair Treatment
Moroccanoil Pure Argan Oil
Glacier Labs Sevique Antiaging Eye Serum
Global Beauty Care So Fresh So Clean Collection
Yes
Yes