Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous...
Amid many exciting changes companywide over the past could of years, this beauty powerhouse is now primed and positioned for global beauty takeover.

Products

Farouk Systems CHI ARC Automatic-Rotating Curling Iron
Spornette International The Catz Collection
Dermablend Professional Quick-Fix Illuminator
Olivia Garden FingerBrush

Latest Content

Product discovery and reviews platform Influenster surveyed 5,448 millennial women of an average age of 25 to uncover their beauty habits and preferences. Here are the top results: Must-have lipstick brand: M.A.C. (19%) Mascara brand...
Cargo volume for 2016 is expected to see a 1.6% increase over last year, as consumers wrap up back-to-school shopping and retailers begin to stock shelves for the holiday season, according to the monthly Global Port Tracker report...
Evine Live, a shopping destination and curator of video content, recently debuted SIROT, an exclusive antiaging skincare line. The collection was founded and created by world-famous hand supermodel Ellen Sirot. It uses advanced,...
Discover how hair artist and stylist Mustafa Avci went from being a dreamer to one of the industry's most prolific influencers of vintage glamour as the owner of Salon M.
Though he's only in his early 30s, Mustafa Avci, the owner of Salon M in Brooklyn, New York, has a devoted legion of online fans — and big plans for the future. Specializing in one-of-a-kind styling creations and chic hair artistry,...
NYX Professional Makeup is set to host its 5th Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards show Saturday, Aug. 20, at Novo LA in Los Angeles. NYX Professional Makeup will celebrate the online makeup artist and beauty...
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