American International Industries' China Glaze and Ardell brands are partnering with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming film "Cirque du Soleil: Worlds Away" in theaters Dec. 21. In the film, filmmaker James Cameron and writer/director Andrew Adamson invite people on an exciting 3-D adventure.
The plot: A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil to find each other as audiences experience 3-D technology that will allow them to leap, soar, swim and dance with the performers.
The China Glaze and Ardell "Cirque du Soleil: Worlds Away"-inspired nail-polish and eyelash collections bring to life the wonderfully exotic artistry that's presented throughout the film.
The China Glaze nail-polish collection combines rich cremes, soft shimmers and bold glitters to create 12 limited-edition shades.
The "Cirque du Soleil: Worlds Away"-inspired collection from Ardell features six attention-grabbing lash styles, ranging from more-natural SKUs to feathers- and jewel-embellished lash strips.
Both collections will be supported by consumer- and beauty trade-marketing campaigns, including a billboard in New York City's Times Square, print ads, retail displays (shown above), a sweepstakes offer and social-media efforts.
The China Glaze and Ardell film-inspired collections will be available the first week of December at specialty beauty retailers nationwide—including Sally Beauty Supply and ULTA Beauty—as well as at salons.
Individual nail-polish shades have $7 suggested retail prices. Eyelash styles have $6 SRPs.
[Image courtesy of PRNewsFoto/American International Industries]