alessandro International Line Introduced to the U.S. Market

alessandro International Line Introduced to the U.S. Market

ZWILLING J.A. Henckels—the parent company of Tweezerman International—has announced the U.S. launch of the alessando International line of personal-care products for salon and at-home use.

alessandro International in Europe is a well-known, premium brand with nail care—including nail colors and UV gels—hand care and foot care.

The brand is coming to the United States after an acquisition by the ZWILLING Beauty Group, which now includes the Tweezerman, alessandro International and ZWILLING brands.

“The acquisition of alessandro offers great synergies for Tweezerman,” says Dr. Conny Wittke, CEO and president of Tweezerman International, and a member of the board of management of the ZWILLING Beauty Group.

“The nail category keeps growing at a fast pace, and alessandro offers a unique assortment of premium nail color and care with a European touch that we think will do very well in North America and Asia—which are currently very strong regions for Tweezerman and ZWILLING Beauty."

[Image courtesy of alessandro International]