alternative hair

Ready to Wear

HairUWear tackled an undeveloped niche, changed the haircare landscape and struck skyrocketing success—while maintaining its family-owned values for nearly 50 years.

When Michael Napolitano, owner, president and CEO of HairUWear, launched American Hairlines in 1980 with wife, Denise, and mother, Eleanor, he couldn’t have predicted the explosion in popularity of hairpieces, extensions, wigs and accessories in the coming decades; but he did have a strong premonition. Even years later—after acquiring Eva Gabor International in 1996 and introducing Great Lengths in 1997—many skeptics remained.