Anastasia Beverly Hills

Anastasia Beverly Hills Celebrates 20 Years

Anastasia Beverly Hills is celebrating 20 years in beauty. The brand, which opened its salon doors in Beverly Hills in 1997, has become one of the most iconic brands in beauty. The trailblazer launched its first product line in 2000, bringing a new focus to the beauty space: brows. It further upended the beauty market when founder and CEO Anastasia Soare decided to focus its marketing attention on social media influencers. This decision helped catapult the brand to household-name status.

Features: The Brow Experience

From brow culture to social media takeover, how Anastasia Soare operates one of the top beauty brands in the world, with style.

Anastasia Soare pulls up to the set of our photo shoot in her Maserati with a Chanel wardrobe bag and Prada roller suitcase close behind her. Ready to start the shoot, the first thing she pulls out of her suitcase are her shoe options for the cover wardrobe, red bottoms and all. The outfits are fresh off the runway and down to the last detail she is perfectly on point. Soare told the Beauty Store Business staff that she styles herself. As one of the leading CEOs in beauty, you can see the tremendous amount of detail and style that translates directly into her brand.