Articles

Editor's note: For a new online rewards program that offers customers a fun incentive to shop and spread the word about your beauty store, see "Get in the...

In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be...

Stop, Thief

Picture this: Someone runs into your store, grabs an armful of merchandise and exits through the front door into a waiting van. The vehicle speeds off before you have a chance to see the license plate. That scenario can...

Candles With a Conscience

Sunbeam Candles began in 2004, but owner David Gould says he’s enjoyed creating candles since his college days, 21 years ago. Back then, it was a fun way for Gould to make extra money in between semesters at the...

Sal Mauceri

Already established with a proven track record in business and marketing, Salvatore Mauceri discovered the beauty industry in 2005—and he hasn’t looked back. As the director of global developing markets for Wella, the...

Ada S. Polla

While I often hear of women who do not wash their face before they go to bed, I also often see the opposite, namely men and women who wash, cleanse and scrub too much, thinking that “squeaky clean” is the goal. As is...