Articles

Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager,...

Marketing is a powerful tool. A well-executed campaign can take a previously unknown brand to stratospheric heights. Exceptional marketers have been known to transform virtually unknown and nascent brands into global...

Economist Hawkins Stern published a paper referencing what he called “suggestion impulse buying,” which gained traction among retailers in the 1950s. “Impulse buying is triggered when a shopper sees a product for the...

Ever feel that reading a product label requires deciphering a secret language? All those symbols, numbers and certifications mean something, right? They absolutely do. Product codes convey key information to beauty store...

Tae J. Park founded CROC in 2005, and in some respects, his is a story of the American dream at its best. Park is an immigrant from South Korea; he moved to the U.S. about 30 years ago, and has been
involved in the...

With the end of summer quickly approaching, in retail that can only mean one thing—the holidays are coming soon. And although the shopping season may seem like a long way off, the time to prepare for a profitable holiday...