Articles

keeping inventory healthy

Inventory. It’s not as simple as restocking the shelves when they’re low—or worse—empty. Mastering the perfect equation of how much or how little inventory to keep in your store is a highly individualized skill and...

Millennial Shoppers

If there were ever a generation that deserved your thoughtful planning, merchandising and product selection based on its sheer magnitude of population, shopping prowess and buying power, it’s the millennials. Born between...

Hispanic Market

The Hispanic population is the fastest-growing group in the United States, accounting for 56.6 million of the U.S. population, as of 2015. Hispanics are projected to comprise nearly one-third of the nation’s population by...

Beauty store

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of...

Marketing is a powerful tool. A well-executed campaign can take a previously unknown brand to stratospheric heights. Exceptional marketers have been known to transform virtually unknown and nascent brands into global...

Economist Hawkins Stern published a paper referencing what he called “suggestion impulse buying,” which gained traction among retailers in the 1950s. “Impulse buying is triggered when a shopper sees a product for the...