Articles

If you sell beauty products in your boutique or spa, it’s probably safe to assume that you discuss antiaging products with your customers on a regular basis. But have you ever stopped to really think about what antiaging...

Your relationships with manufacturers reps are some of the most significant partnerships you will forge in the beauty industry. Manufacturers reps help their clients (manufacturers) get retail placement in your store. But...

Stocking your shelves with the top skincare superstars brought to you by the Seoul sisters of the Far East can mean big revenue for your business. The global obsession and overwhelming success of Korean beauty (or K-...

Wende Zomnir, Urban Decay

Consumers in today’s color cosmetic-obsessed market have access to an endless array of lipsticks and eyeshadows that come in every color known to man. But such was not the case for beauty junkies of the 1990s, a time when...

Wendy Malla, business owner and licensed esthetician at San Francisco’s Absolute Esthetics

Scroll through any Instagram feed these days and you’ll likely see it—a photo of a celebrity wearing a sheet mask. Drew Barrymore, January Jones, Mindy Kaling and even Sean
Combs have taken selfies wearing sheet...

As a veritable force of nature continuously forging ahead throughout her decades in the beauty industry, Carlotta Jacobson isn’t usually one for looking back. She’s always onto the next, biggest, brightest thing—whether...