Articles

You may recognize Whish from last year’s Beauty Pitch finals hosted by Cosmoprof North America, in the established brand category. Now in its 10th year of business, Whish is a high-performance, natural skincare and body-...

Cosmoprof North America (NA), the beauty industry’s biggest trade show, is nearly here! Beauty Store Business caught up with the show’s talented marketing director, Daniela Ciocan, to provide you with more...

Though you don’t necessarily need to have experience in the beauty industry to find success in it, you do need one thing: originality. The founders behind the creative nail brand Mini Mani Moo, Mark and Andreina Landis,...

Having 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf’s first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known...

UX, augmented reality, user experience, digital marketing, apps

Imagine a beauty store where customers are greeted by a robot that offers to direct them to specific products and answers their detailed questions. Imagine an online beauty store where customers have no need to go in-...

A company like Conair Corporation soars above the typical beauty business, spreading its wings as a multinational giant, a relentless innovator—indeed, a true icon of American culture. But despite a meteoric rise and...