Articles

Beauty products are truly the greatest things since sliced bread. How does one get that message out to consumers? As you would expect, numerous laws govern the content of advertising messages and how those messages are...

Optimize Your Mobile Email Marketing

Beauty store email marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money on the table, according to two new reports on email usage. "We have been optimizing our...

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious...

With technology's relentless evolution, beauty stores have a fresh crop of digital tools they can use to pinpoint hot recruiting prospects in cyberspace and grab the creme de la creme before they get away. The new tools...

The problem of counterfeit cosmetics and other counterfeit beauty products has become much more prominent and frightening of late with reports of fake beauty SKUs containing toxins that have led to several serious, high-...

If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014...