Articles

With technology's relentless evolution, beauty stores have a fresh crop of digital tools they can use to pinpoint hot recruiting prospects in cyberspace and grab the creme de la creme before they get away. The new tools...

The problem of counterfeit cosmetics and other counterfeit beauty products has become much more prominent and frightening of late with reports of fake beauty SKUs containing toxins that have led to several serious, high-...

If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014...

With all the ballyhoo lately about the sales power of social media, it might be tempting to view email marketing as old technology that should be put on the back burner and forgotten. But that would be a mistake. Designed...

Beauty by Association

From public policy to charitable outreach, continuing education to trade shows, the Scottsdale, Arizona-based Professional Beauty Association acts as a unified voice for the professional-beauty industry. And executive...

Manage All Your Social Media With a Single Tool

Beauty stores looking for a single tool to manage their social media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of your presence on Facebook, Twitter...