Beauty Brands is opening its 54th "studio" mid-February, completing the rollout of its store-within-a-store concept to all Beauty Brands locations nationally. The expansion began with the chain’s Kansas City flagship store and is culminating in its Houston locations.
"The opening of our 54th and final studio brings to fruition an exciting chapter in the evolution of our brand. But it is really just a beginning,” says David Bernstein, Beauty Brands president. “The studio concept was a direct result of client feedback, and we will continue to grow and evolve as a result of the dialogue we have with both clients and our associates."
The studio features prestige skincare and makeup brands, including philosophy, Tarte, Smashbox, Too Faced and Dermalogica. Beauty specialists are also on location, offering customers brand-specific knowledge.
Beauty Brands says that the studio has performed above expectations, providing explosive growth for its brand across all retail areas, beyond prestige brands.
[Image courtesy of Beauty Brands]