Beauty Coast to Coast, p.2

"Future trends in the second half of 2012 will include bold, color-popping products. We currently have on order bright-color, multiuse brushes; PVC color-trim cosmetic bags; and fun hair accessories.”

Robert Reyes, makeup artist in New York City and Los Angeles, says: “I’ve learned to keep it simple and clean when it comes to makeup for women on the East Coast, so that clients feel comfortable achieving the look on their own. Mascara is very important to women these days—this is a beauty-product category to invest in. There are so many options out there right now, and having options is essential for today’s consumer. Right now I’m into mascara that has a plastic brush with bristles, which makes it easy to define and separate lashes. Curling lashes also makes all the difference for today’s consumers, and they’ll need to shop for a new one every three months once the replacement pad for the curler is worn out. Finally, great eyeliner is a must—stock it in coppers, browns and blacks.

Eyebrows are key, so stock maintenance products such as tweezers, small scissors and good eyebrow brushes. Invest in quality foundations and natural-looking lip care, like a balm in a neutral beige. Makeup in 2012 will definitely have an attitude—it’s all about being bold. Try bold pastels, corals, pinks and reds for lips. I see red lips making a comeback; and because they’re timeless, investing in a range of reds will have customers coming back.”

Roxanne Valinoti, CND education training manager in New York City, says: “New Yorkers love edgy polish and gel colors—think black, charcoal gray and deep purple.”

Sandra Lakatos, skincare director at Oasis Day Spa in New York City, says: “Our best sellers at the spa include phyto stem cell skincare products. Springtime especially is all about getting rid of dry and dull skin after winter. It’s a time to exfoliate and hydrate the skin for a healthy, glowing complexion. Some individual products that sell well at our spa are a two-in-one mask/exfoliant and antiaging serums.”

[Image: New York City; publishing collection]