Birchbox Acquires JolieBox, Expands Internationally

Birchbox acquires JolieBox, expands internationally

Birchbox, the U.S.-based beauty discovery commerce company, has acquired Paris-based JolieBox. The acquisition expands the company's footprint, distribution and partnerships.

"The delight of discovery extends across any border and to any culture," says Katia Beauchamp, Birchbox co-founder. "JolieBox, with its like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale."

Birchbox's retail platform, which started with personalized, monthly beauty-sample subscription boxes, features a handpicked online shop and expert editorial content.

The acquisition of JolieBox and its business units in France, Spain and the United Kingdom now extends Birchbox's current brand partners to more than 400 internationally.

Quentin Vacher, JolieBox CEO, adds, "Birchbox's approach to retail starts with the box, but goes much deeper. The magic is in each element working together—from custom editorial content to data-driven personalization and a tightly curated online store. We recognized the opportunity to provide JolieBox customers with an even better service that changes how they shop, and ultimately, the way brands interact with European consumers."

Birchbox also debuted a men's vertical featuring grooming and lifestyle products earlier this year.

[Image courtesy of Birchbox]