Bloom.com is expanding its Social Beauty Network with a free iPhone mobile app that allows beauty enthusiasts to discover the hottest trends, products and local beauty professionals. Users can explore beauty trends served up in a variety of categories such as Hair, Makeup and Celebrities, and then save their favorites to personalized LookBooks.
Trendsetters on Bloom's Social Beauty Network provide real-time inspiration by snapping photos of their own looks and tagging the products they used. (In the next version, consumers will be able to purchase those products directly through the app.)
"Consumers are always looking for the hottest trends and inspiration," says Bloom founder Julie Mahloch. "Until now, there hasn't been one beauty-focused place that organizes inspiring looks and connects them to the products and professionals [who] help you achieve them. Now you can search specific looks and learn how to get them.
"For example," she continues, "if you have a wedding or a holiday party coming up, Bloom's mobile app allows you to flip through photos tagged to 'Updos' or 'Dramatic Eyes' and shows you which products will create the looks that inspire you. If it's a look that requires professional assistance, the Beauty Trends App will help you find a top local pro who can create it for you."
Bloom recognized the need for a platform that connects top beauty professionals and beauty-loving consumers, say company officials.
It responded with this app that serves both—allowing users to see the work of beauty professionals and to search for ones locally by the services they provide, add officials.
Users can even call beauty pros directly from the Bloom Beauty Trends App to book appointments.
The app is currently available at the Apple Store, and is compatible with most Apple devices.
Bloom.com also plans to release a version of the Bloom Beauty Trends App to the Android market.
[Image courtesy of PRNewsFoto/Bloom.com]