blow, the new york blow dry bar, and blowpro hair care have announced plans to significantly expand their footprints in the major department-stores channel. Both blow's services and products will be available to consumers via branded blow-dry bars and dry-styling areas at select Nordstrom and Macy's sites nationwide.
The company's blow-dry bar will open inside 14 Nordstrom beauty departments with a double-tiered strategy.
The first model will involve blow-devoted space offering fully branded blow-dry bars.
The second model—called the “blow-pod”—is a new self-contained, service-driven retail unit that includes dry styling, updos, braids and blowouts. It doesn't require plumbing.
The company's partnership with Macy’s flagship store in New York City’s Herald Square will showcase a fully branded blow-pod dry-styling post in a newly renovated "impulse beauty" department, scheduled to be unveiled in spring 2013.
“We are a company dedicated to the art of the perfect blowout," says Stuart Sklar, blow founder and president, "and are thrilled to offer our services to women at top departments stores across the country. [We are] known for providing the best blowouts in the business, and we are excited to collaborate with these professional retailers to reach more women—allowing them to experience blow’s products and services firsthand.”
The company's blow-dry bar launched in 2005.
The company introduced its haircare line—with products designed to deliver easier, faster, longer-lasting blow-dry results—in 2009.
[Image courtesy of blow]