Bluemercury to Open in Alexandria, Virginia, and Rye, New York

Bluemercury to Open in Alexandria, Virginia, and Rye, New York

Bluemercury—the fast-growing "luxury beauty products and spa retail chain"—will continue its national rollout with the opening of its seventh location in the Washington, D.C., metro area Feb. 16 and the opening of its first site in the Westchester, New York, area in March, Beauty Store Business has been told.

Bluemercury’s 1,500-square-foot new store at 600 King St. in Alexandria, Virginia, will be at the heart of the main shopping district (as well as in Bluemercury's corporate backyard). “I’ve been waiting more than five years for the perfect location to open up in Alexandria, and amazingly a spot on one of the best and most sophisticated streets in town became vacant,” says Bluemercury founder and visionary Marla Malcolm Beck.

The 2,400-square-foot new store at 61 Purchase St. in Rye, New York, will be the largest Bluemercury retail concept yet.

“We wanted to open our Westchester store in Rye as we love the ambience of this neighborhood," she adds. "The residents and consumers in this area are sophisticated shoppers and are not only looking for a convenient shopping experience, but also for expert, honest advice and friendly, personalized service that they can’t find at a department store or anywhere else.“

There are now more than 40 Bluemercury locations nationwide—and more sites are planned to open in 2013.

[Image courtesy of Bluemercury]