Anastasia Beverly Hills is celebrating 20 years in beauty. The brand, which opened its salon doors in Beverly Hills in 1997, has become one of the most iconic brands in beauty. The trailblazer launched its first product line in 2000, bringing a new focus to the beauty space: brows. It further upended the beauty market when founder and CEO Anastasia Soare decided to focus its marketing attention on social media influencers. This decision helped catapult the brand to household-name status.