Magazine

How Bridal Hair Stylist Laura Kaszoni Built Her Brand

Through persistence, hard work and a smart social media strategy, Lala’s Updos dominates Instagram with more than 350K followers.

When Laura Kaszoni came to America from Romania in 2006 with her one-year-old daughter, all they brought with them was a small suitcase, $300 and big dreams for the future.

Initially she planned to stay in the U.S. for five years, but success in the beauty industry—fueled by her passion for hair styling—blossomed into a full-time career. “The reason I came to the states was to make sure that my daughter would have the opportunity to build a life in this country in the future. Five years later, I felt at home here and never left,” Laura Kaszoni says.

2017 “Uncommon” Holiday Calendar

Keep these whimsical and traditional holidays on your radar to liven up your store’s promotions all year long!

Back by popular demand, we’ve updated our “uncommon” holiday calendar for 2017. Leverage these lesser-known, playful observances for creative promotions that will enhance your customers’ in-store experience and boosts sales!

FEBRUARY

Cherry Month:
Who knew the month of February was Cherry Month? To give the typical Valentines Day displays a little variety, or simply to start the red-and-pink displays extra early, pull together all cherry-scented products in one place for the ultimate sweet spot.

Speedy Delivery

Built on the American dream and one family’s legacy, rapidly expanding Jinny United offers one-stop shopping to beauty retailers.

Last November, Eddie Jhin, president of Atlanta-based Jinny United, was in Cherry Hill, New Jersey, to receive the keys to the newest warehouse for Jinny Beauty Supply, the company’s flagship multicultural beauty distribution business. While opening this New York-adjacent, 145,000-square-foot facility marks a new level of success, the distributor was already very well-established with more than 1.4 million square feet of warehouse space in 11 cities across the United States.

Editor's Note: BSB Hits Cosmoprof North America

Highlights from Cosmoprof North America

Cosmoprof North America (CPNA) 2016 proved to be another successful show with record-breaking numbers. The return of special areas (think: Discover Beauty and Discover Scent) plus new additions, like Discover Green and Glamour Me, solidified the strength of the exhibition in both forecasting and providing the latest trends in the beauty industry. Says Daniela Ciocan, marketing director of Cosmoprof North America, “We look forward to continuing strategic and thoughtful expansions to best service our exhibitors
and attendees across the beauty industry.”

iBE Show Highlights

See the top 7 products from the showroom floor.

The Indie Beauty Expo hit Los Angeles by storm this May, featuring indie exhibitors and informative seminars in a glamorous setting at the Shrine Expo Hall. With 105 brands in attendance, several suppliers and products jumped out to us the most. The Indie Beauty Expo returned to New York on August 24-25. For more information, visit indiebeautyexpo.com.

See our top 7 products from the iBE showroom floor in our September digital edition!

[Image courtesy of iBE]

CEO Spotlight: Vanity Girl Hollywood

Maxine Tatlonghari gives glamorous lighting to celebrities and beauty lovers alike.

You won't forget the first time you meet Maxine Tatlonghari, the founder of lifestyle brand Vanity Girl Hollywood. Her passion, positive attitude and enthusiasm for her company and life are contagious and refreshing. Maxine and I first met at my office and we immediately bonded over messy hair buns, our mutual friends, Snapchat and get this: our love for Brazilian jiu-jitsu. She has a way of treating everyone, from her customers to the celebrities she works with, like they are a top priority.