Magazine

Inventory Glory

keeping inventory healthy
Inventory is a complex monster that needs constant taming. Master the beast with our experts' winning tips for keeping your inventory healthy and profitable.

Inventory. It’s not as simple as restocking the shelves when they’re low—or worse—empty. Mastering the perfect equation of how much or how little inventory to keep in your store is a highly individualized skill and requires constant monitoring. Maria Rush, vice president of business development at Beauty Collection, an upscale chain of beauty stores in Southern California, explains that even though the chain uses software to track its inventory, she and her staff “analyze our inventory constantly.” Not something to be ignored, inventory issues can quickly get out of hand.

The Retailer's Guide to Millenials

Millennial Shoppers
10 things beauty retailers need to know about millennial shoppers- plus tips on how to capture their interest

If there were ever a generation that deserved your thoughtful planning, merchandising and product selection based on its sheer magnitude of population, shopping prowess and buying power, it’s the millennials. Born between 1982 and 2000, millennials have officially surpassed baby boomers as the largest generation, accounting for roughly 25 percent of the American population—about 80 million people, per the U.S. Census Bureau. Not only that, the millennial population is still growing, as immigrants continue to populate the United States.

The Beauty Retailer's Guide to the Growing Hispanic Market

Hispanic Market
With a population positioned to comprise one-third of nation by 2060, Hispanic beauty consumers are more important than ever to beauty retailing.

The Hispanic population is the fastest-growing group in the United States, accounting for 56.6 million of the U.S. population, as of 2015. Hispanics are projected to comprise nearly one-third of the nation’s population by 2060, as researched by the United States Census Bureau. When it comes to buying power, the Hispanic market is a notable force. According to consumer-insights agency Nielsen, U.S.-based Hispanics commanded $1.3 trillion in buying power in 2015 and are expected to reach $1.7 trillion by 2020.

There's More in Store

Beauty store
Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

If The Hat Fits: How Larisa Love Went From Innovative Stylist To Social Media Sensation

Discover how hair artist Larisa Love went from innovative stylist to social media sensation and CosmoProf brand ambassador.

Having 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf’s first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known for her signature chairspinning hair transformation video posts, Love quickly became a highly sought-after hair artist. The eye-catching videos showcase her exquisite talent featuring natural to vibrant hair colors—while always conveying a sense of fun. The combination has mass appeal. It certainly captured the attention of CosmoProf.

How Bridal Hair Stylist Laura Kaszoni Built Her Brand

Through persistence, hard work and a smart social media strategy, Lala’s Updos dominates Instagram with more than 350K followers.

When Laura Kaszoni came to America from Romania in 2006 with her one-year-old daughter, all they brought with them was a small suitcase, $300 and big dreams for the future.

Initially she planned to stay in the U.S. for five years, but success in the beauty industry—fueled by her passion for hair styling—blossomed into a full-time career. “The reason I came to the states was to make sure that my daughter would have the opportunity to build a life in this country in the future. Five years later, I felt at home here and never left,” Laura Kaszoni says.