Articles

Empowering Women in Beauty: CEW's Carlotta Jacobson

Carlotta Jacobson, president of Cosmetic Executive Women, reflects on her career accomplishments and a lifetime of contributions to the beauty industry.

As a veritable force of nature continuously forging ahead throughout her decades in the beauty industry, Carlotta Jacobson isn’t usually one for looking back. She’s always onto the next, biggest, brightest thing—whether growing Cosmetic Executive Women (CEW) to record membership numbers in her role as president since 1996, her continuing education both
inside and outside the industry, or giving back in a big way.

Mask Magic: The Best Sheet Masks to Cover All Your Customers’ Needs

Wendy Malla, business owner and licensed esthetician at San Francisco’s Absolute Esthetics

Scroll through any Instagram feed these days and you’ll likely see it—a photo of a celebrity wearing a sheet mask. Drew Barrymore, January Jones, Mindy Kaling and even Sean
Combs have taken selfies wearing sheet masks as they relax at home or prepare for red carpet events. The Korean-beauty secret originally landed in the U.S. around 2009, and since then, the trend has only increased in popularity.

Riot of Color

After finding success with the Butterfly Loft Salon and Butterfly Circus, David and Alexis Thurston started a new business venture. Take a look at Pulp Riot.

Having grown up in what he calls the “left-brain world” and earning a B.A. in economics from UCLA, serial entrepreneur and Butterfly Loft Salon co-owner, David Thurston, says his career today is a huge departure from where he started. While he once believed he’d spend his entire life practicing law or accounting, Thurston says, “I didn’t realize that there was a world out there where you could actually make a good living not doing those things.”

Jewelry That Make Scents

Lisa Hoffman’s unique fragrance jewelry collection pairs elegant aromas with distinctive, eco-friendly designs.

Certain accessories aid a woman in embodying personal style and presence. Two of those accessories are a unique piece of jewelry and a fragrance that reflects her essence. Both happen to be part of the very elements that make up the Lisa Hoffman brand. Hoffman has taken the centuries-old artistry of fragrance jewelry and reinvigorated its functionality with intricately crafted filigree charms in earring, necklace and bracelet arrangements. The charms house proprietary fragrance beads that disperse aromas, embodying some of owner Lisa Hoffman’s favorite destinations around the world.