Articles

Meet Sal Mauceri: CEO Savvy That Makes a Difference

Sal Mauceri
Sal Mauceri, Wella North America’s new CEO, focuses on leading innovations to maximize success for consumers, stylists and beauty stores.

Already established with a proven track record in business and marketing, Salvatore Mauceri discovered the beauty industry in 2005—and he hasn’t looked back. As the director of global developing markets for Wella, the Salon Professional Division of P&G, he built business in more than 90 countries. But this year, he accepted a new role as North America CEO. And this self-described “very competitive person” who always wanted to “make a big difference” is already enacting savvy advancements, from open-line innovations to an increased focus on education.

Cleansing, Exfoliating—And When It Is Too Much of Both

Ada S. Polla
Help your customers apply the right balance to keeping clean, healthy skin.

While I often hear of women who do not wash their face before they go to bed, I also often see the opposite, namely men and women who wash, cleanse and scrub too much, thinking that “squeaky clean” is the goal. As is often the case, a right middle is the best. As you recommend various cleansers, cleansing tools and exfoliators, here are some things to keep in mind.

Read the full story in the Beauty Store Business October Digital Edition.

[Image courtesy of Ada S. Polla]

Don’t Worry, Be Happy

Don’t Worry, Be Happy
Believe it or not, keeping a positive attitude can actually boost your profits.

Happy workers mean higher profits. Customers are inspired to buy more when everyone on the job communicates a positive mental attitude. Saying’s not doing, of course. Just how can you promote good workplace vibes? Management gurus say it’s a two-step process. First, make a decision to develop and maintain your own healthy emotional outlook. Second, inspire this same mental state among your employees. It all starts with you.

The Scent-Sual Arts

The Scent-sual Arts

The Institute for Art and Olfaction, based in Los Angeles and headed up by founder and director Saskia Wilson-Brown, is only a couple of years old, but it’s already making waves on the growing artisan fragrance scene in the City of Angels and beyond. With the organization’s focus on everything from beginners’ workshops to large-scale art installations to annual fragrance awards, the IAO has a broad scope—and plenty of creativity to inspire and share.

An American Apothecary

An American Apothecary
Ian Ginsberg, president of C.O. Bigelow Apothecaries, discusses the history of his iconic business—and how it has remained relevant for 176 years.

For many the word “apothecary” may trigger romantic images of cobblestone streets and hand-labeled tinctures custom-made to cure ailments. But though C.O. Bigelow—the oldest apothecary in America—has its roots firmly entrenched in those bygone days, it has also admirably evolved and grown to keep up with the times. Today, the company continues to wow customers with its well-edited selection of products—including its own line and imports from around the world—a personalized in-store experience and stellar staff members.

Get The Look: The Natural Face

Every woman needs a bit of makeup. Here are tips for a minimalist, natural look.

Get the steps for creating the look in the Beauty Store Business August Digital Edition!

[Image: iStockphoto.com]