The Professional Beauty Association's Myra Y. Irizarry Reddy discusses the top political issues facing the industry today. And the PBA's Bridget Sharpe talls about The PBA State Captain Program.
Myra Y. Irizarry Reddy, director of government affairs & industry relations for the Professional Beauty Association, is the best kind of beauty industry advocate: one who is passionate about not only the industry, but also about the complex inner workings of politics. With a master's degree in political science plus stints as a lobbyist and a staff member for the U.S. Senate and House, the Texas State Legislature and the California State Assembly, she is undoubtedly well-equipped for her current role.
The new event is designed as the special place for professional beauty industry leaders to network and learn.
"Today's leaders built their current industry relationships at high-level networking events held more than 10 years ago," points out Steve Sleeper, the executive director of the Professional Beauty Association probeauty.org; 800.468.2274; 480.281.0424). Those events—such as DIALOG from the no-longer-around American Beauty Association for salon suppliers and the Young Executive Council from the no-longer-around Beauty & Barber Supply Institute - were held specifically to bring salon/beauty industry executives together to network and learn.
Here are some definitions, how retinoids affect the skin and tips to share from Dr. Luigi L. Polla.
It is a generally accepted fact that retinoids/vitamin A derivatives are a (if not “the) gold standard ingredient in skin care in terms of antiaging. It is also a generally accepted truth that using retinoids can be irritating to the skin. In this column, we will review a few definitions, look at how retinoids affect the skin and speak with Dr. Luigi L. Polla, Switzerland’s premier dermatologist, about tips to share with your guests and consumers to help them optimally incorporate retinoid-based products in their skincare routines.
Here are seven things you need to know about adding this benefit.
Many beauty store owners believe that the terms "small business" and "401(k) plan" do not belong in the same sentence. The truth is that a 401(k) plan can be a great benefit for a business of any size. In fact, you probably aren't aware that a plan can be established even for a business with only one employee. And a good 401(k) plan can give you a leap up in recruiting and retaining employees versus beauty store competitors and other small businesses with no savings plan. So if you've avoided offering this type of saving plan in the past, now would be a good time to reconsider.
Boost your sales with great online video content, recommends Barry Shaich, president of marketing and branding firm Egg Beauty labs.
Editor's note: For a new online rewards program that offers customers a fun incentive to shop and spread the word about your beauty store, see "Get in the Game."
Social media has been a routine part of American life for more than a decade, but many businesses are still trying to answer the multimillion-dollar question: How can these platforms be used to drive sales?