Articles

Denman Takes Beauty-Industry Philanthropy to Malawi

One of the hallmarks of the beauty industry is its penchant for philanthropy. Whether offering free services to military families or raising money for worthy causes, beauty businesses are known for generosity.

Denman, in particular, has been supporting volunteer projects in Malawi for more than 10 years, as its Northern Ireland company members have taken opportunities to build family homes, farms and community centers there.

Executive Spotlight: Aimee Werner

Discover the inspiration behind Whish, a skincare company based on simple, clean ingredients.

You may recognize Whish from last year’s Beauty Pitch finals hosted by Cosmoprof North America, in the established brand category. Now in its 10th year of business, Whish is a high-performance, natural skincare and body-care line created by Aimee Werner. Werner’s inspiration to start her own line of women’s shaving products orginated from a chance encounter with her husband’s shaving cream—a vision that grew into a complete line of quality skincare products. From founding the company with her husband, Jesse, to employing 20 people, Werner talks about the evolution of Whish.

Get Ready for Cosmoprof North America 2017!

Q&A with Cosmoprof marketing director and mastermind Daniela Ciocan

Cosmoprof North America (NA), the beauty industry’s biggest trade show, is nearly here! Beauty Store Business caught up with the show’s talented marketing director, Daniela Ciocan, to provide you with more information about this key business event that will take place July 9–12 in Las Vegas, Nevada.

Mani Mania: Meet the founders of Mini Mani Moo

Innovation is the name of the game for one brand that’s making waves in the industry.

Though you don’t necessarily need to have experience in the beauty industry to find success in it, you do need one thing: originality. The founders behind the creative nail brand Mini Mani Moo, Mark and Andreina Landis, are living proof of this philosophy.

Because of their combined efforts and passion for innovation, their company is now quickly establishing its reputation as an inventive brand that “creates without limits.” Here, the founders share their story of how it all started and what’s to come.

If The Hat Fits: How Larisa Love Went From Innovative Stylist To Social Media Sensation

Discover how hair artist Larisa Love went from innovative stylist to social media sensation and CosmoProf brand ambassador.

Having 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf’s first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known for her signature chairspinning hair transformation video posts, Love quickly became a highly sought-after hair artist. The eye-catching videos showcase her exquisite talent featuring natural to vibrant hair colors—while always conveying a sense of fun. The combination has mass appeal. It certainly captured the attention of CosmoProf.

UX and the Future of Beauty Retailing

UX, augmented reality, user experience, digital marketing, apps
Cutting-edge technologies that provide an enhanced customer experience.

Imagine a beauty store where customers are greeted by a robot that offers to direct them to specific products and answers their detailed questions. Imagine an online beauty store where customers have no need to go in-store to test products because its augmented- reality system allows them to test products without leaving the comfort of their home. And so they digitally try on and then purchase their products, confident that they will complement their skin tone.