Articles

BSB's Managing Editor to Speak on ISSE Panel

Beauty Store Business' managing editor Breanna Armstrong will be on the "How To Work with Celebrities and Influencers" panel at the Professional Beauty Association's International Salon and Spa Expo this weekend on Jan. 29, in Long Beach, CA. Armstrong will join beauty editor Jennifer Chan and Vanity Girl Hollywood CEO Maxine Tatlonghari at ISSE in Long Beach, CA, on Sunday at noon to tackle how brands and influencers can work with each other to produce sales and marketing strategies through social media. The panel will take place in room 204.

The Beauty Industry Mourns Fabio Sementilli

Beauty Store Business, and the industry at large, mourns the loss of one of professional beauty’s most beloved family members: Fabio Sementilli, vice president of education at Coty Professional Beauty.
Sementilli died tragically on January 23 in Woodland Hills, California at age 49. He was known as a mentor to many, believing that continuing education and giving back were the cornerstones of our industry.
Our deepest condolences go out to his family, friends and colleagues.

JD Beauty Group Announces Partnership with The Kirschner Group, Inc.

JD Beauty Group announced a global partnership with The Kirschner Group, Inc., effective January 1, 2017. The Kirschner Group, Inc. is a worldwide sales and merchandising organization that represents manufacturers in the professional hair, skin and nail industry. While The Kirschner Group has serviced JD Beauty Group internationally in the past, they will expand those services to the United States and transition to a global partnership.

Robanda Announces Lori Feldman of BTB Sales and Marketing as 2016 Rep of the Year

Robanda International announced Lori Feldman of BTB Sales & Marketing as its rep of the year, based on overall sales totals across its brands.

According to Anita Zappacosta, executive director at Robanda International, Feldman "took over business in the Northeast territory at a challenging time in her personal life a few short years ago and began building some outstanding relationships giving our Robanda customers great service all while building an amazing footprint of business with the Robanda brands."

How Bridal Hair Stylist Laura Kaszoni Built Her Brand

Through persistence, hard work and a smart social media strategy, Lala’s Updos dominates Instagram with more than 350K followers.

When Laura Kaszoni came to America from Romania in 2006 with her one-year-old daughter, all they brought with them was a small suitcase, $300 and big dreams for the future.

Initially she planned to stay in the U.S. for five years, but success in the beauty industry—fueled by her passion for hair styling—blossomed into a full-time career. “The reason I came to the states was to make sure that my daughter would have the opportunity to build a life in this country in the future. Five years later, I felt at home here and never left,” Laura Kaszoni says.

2017 “Uncommon” Holiday Calendar

Keep these whimsical and traditional holidays on your radar to liven up your store’s promotions all year long!

Back by popular demand, we’ve updated our “uncommon” holiday calendar for 2017. Leverage these lesser-known, playful observances for creative promotions that will enhance your customers’ in-store experience and boosts sales!

FEBRUARY

Cherry Month:
Who knew the month of February was Cherry Month? To give the typical Valentines Day displays a little variety, or simply to start the red-and-pink displays extra early, pull together all cherry-scented products in one place for the ultimate sweet spot.