Articles

Features: Proactive Practices

30 things your employees can do when business is slow.

As a store manager, labor costs are the bane of your existence. It’s a constant battle to provide staff coverage during every possible shift and balance that with the cha-ching of labor dollars spilling away. What’s even more frustrating is when you have either very few, or no customers and you see your team standing around talking about the weekend or idly playing on their phones.

Product of the Month: Dream Hair

For hair transformations that wow, look to DreamCatchers to add length, color and volume to your customers' hair.

DreamCatchers is an established hair extensions brand bringing in over 20 years of experience in one of the fastest-growing categories in beauty. It launched in the United States in 2007 and has gained much popularity through its show presence, as the brand exhibits at 16 trade shows a year with its team of professional hairstylists and models in tow for marvelous demonstrations.

The Elegance of Old Hollywood

Discover how hair artist and stylist Mustafa Avci went from being a dreamer to one of the industry's most prolific influencers of vintage glamour as the owner of Salon M.

Though he's only in his early 30s, Mustafa Avci, the owner of Salon M in Brooklyn, New York, has a devoted legion of online fans — and big plans for the future. Specializing in one-of-a-kind styling creations and chic hair artistry, he’s making waves in the industry by bringing classic Hollywood glamour, à la Marilyn Monroe, back into the forefront of trends.

Working with everyone from Turkish movie stars to Instagram’s rising up-and-coming artists, here’s how he went from a being a young visionary in the Big Apple to one of the hottest names in the world of hair.

Features: The K Beauty Craze

Discover how South Korea is influencing the global natural beauty market as we break down 12 hot trends and how to try them.

By now we've all noticed the recent surge in BB creams, sheet masks, and unusual natural ingredients like snail mucin on the market. But what you may not realize is just how many of the latest emerging natural beauty trends have come from South Korea.

Feature: Top 20 CEOS Under 40

With blazing energy and business savvy, these young CEOs are leading the beauty industry into a new era.

One thing is for sure: the beauty industry has transformed drastically in the last 10 to 15 years. In that time, some new faces — and products — have appeared on the scene, as well as technological innovations that have transformed the way we market, discover and share new products with the world.

Features: Helen of Troy Goes Global

Amid many exciting changes companywide over the past could of years, this beauty powerhouse is now primed and positioned for global beauty takeover.

Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus.