Follow this advice to turn workers' attitudes from the dark side to more productive, positive ones.
Do your employees play well with shoppers? Do they engage with the public in ways that spark sales and promote loyalty? In the best of worlds you would always answer "yes." The fact is every business has some employees who have a tendency to look on the dark side of things—a habit that can create negative interactions with customers. And even the sunniest workers have bad days. The cause might be a perceived snub from a supervisor. Or maybe it's a marital crisis or a financial issue. Whatever the reason, the result is the same: a grumpy employee who alienates customers.
Beauty/tech guru Doreen Bloch talks all about her consumer-data company for the beauty business—including its recent acquisition of Coterie.com.
For years now, we’ve come to know “ecommerce” as the selling of goods over the Internet. So when Poshly came along in 2012 with a business model that sold nothing but instead ran online contests to give product away, we were intrigued. Was it genius or crazy?
When the site won L'Oréal’s NEXT Generation Women in Digital Award and the InStyle Best of the Web Award during its first year online, it became glaringly apparent that Poshly co-founder and CEO Doreen Bloch was onto something big.
Web analytics can drive sales; learn how to employ them to boost your bottom line.
Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity.
Jason Apfel reveals what's kept FragranceNet.com a leader for nearly two decades—and why fragrances should be on your shelves.
When it comes to offering fragrances online, FrangranceNet.com is a clear leader, touting more than 15 million visitors annually, more than 2 million packages shipped worldwide per year, and holding a ranking of 153 in the Internet Retailer Top 500 Guide. With so many online perfume retailer choices, we wanted to know what makes FrangranceNet.com stand out from the pack.
Image is everything. Attract and retain customers with a concise, exciting store image.
Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds? If the picture is as compelling as one of the world's largest beverage companies, you have succeeded in creating a brand that can add real dollars to your bottom line. But as attractive as a shiny store brand sounds, chances are your own could use a little polishing.
Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.
Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.