Articles

Features: Glow, Girl!

Lilit Caradanian, skin guru and founder of Elcie Cosmetics, shares her story and the secrets to finding success in the beauty industry.

Though the world first came to know her as the talented makeup artist and social media star behind Makeup By Lilit, Lilit Caradanian has since solidified herself as a tour de force in the beauty industry with her cosmetics line, Elcie Cosmetics (a play on her name’s initials, L.C.). Despite Elcie being a new brand, it’s already garnered a lot of attention among those looking to achieve a flawless face and glowing complexion.

CEO Spotlight: A Splash of Glitter

Christy Rose, Creator and Co-Owner of KBShimmer

Christy Rose is the Creator and Co-Owner of KBShimmer, a cosmetics company that produces bold nail polishes, body care products and unique accessories for manicures and pedicures. Rose left her day job in real estate to pursue her passion for crafting beautiful things that has now become a popular nail polish brand.

Features: Proactive Practices

30 things your employees can do when business is slow.

As a store manager, labor costs are the bane of your existence. It’s a constant battle to provide staff coverage during every possible shift and balance that with the cha-ching of labor dollars spilling away. What’s even more frustrating is when you have either very few, or no customers and you see your team standing around talking about the weekend or idly playing on their phones.

Product of the Month: Dream Hair

For hair transformations that wow, look to DreamCatchers to add length, color and volume to your customers' hair.

DreamCatchers is an established hair extensions brand bringing in over 20 years of experience in one of the fastest-growing categories in beauty. It launched in the United States in 2007 and has gained much popularity through its show presence, as the brand exhibits at 16 trade shows a year with its team of professional hairstylists and models in tow for marvelous demonstrations.

The Elegance of Old Hollywood

Discover how hair artist and stylist Mustafa Avci went from being a dreamer to one of the industry's most prolific influencers of vintage glamour as the owner of Salon M.

Though he's only in his early 30s, Mustafa Avci, the owner of Salon M in Brooklyn, New York, has a devoted legion of online fans — and big plans for the future. Specializing in one-of-a-kind styling creations and chic hair artistry, he’s making waves in the industry by bringing classic Hollywood glamour, à la Marilyn Monroe, back into the forefront of trends.

Working with everyone from Turkish movie stars to Instagram’s rising up-and-coming artists, here’s how he went from a being a young visionary in the Big Apple to one of the hottest names in the world of hair.

Features: The K Beauty Craze

Discover how South Korea is influencing the global natural beauty market as we break down 12 hot trends and how to try them.

By now we've all noticed the recent surge in BB creams, sheet masks, and unusual natural ingredients like snail mucin on the market. But what you may not realize is just how many of the latest emerging natural beauty trends have come from South Korea.