Articles

Preview the 2014 PBA Executive Summit

The new event is designed as the special place for professional beauty industry leaders to network and learn.

"Today's leaders built their current industry relationships at high-level networking events held more than 10 years ago," points out Steve Sleeper, the executive director of the Professional Beauty Association probeauty.org; 800.468.2274; 480.281.0424). Those events—such as DIALOG from the no-longer-around American Beauty Association for salon suppliers and the Young Executive Council from the no-longer-around Beauty & Barber Supply Institute - were held specifically to bring salon/beauty industry executives together to network and learn.

Skincare Spotlight: A Review of Retinoids

Ada S. Polla
Here are some definitions, how retinoids affect the skin and tips to share from Dr. Luigi L. Polla.

It is a generally accepted fact that retinoids/vitamin A derivatives are a (if not “the) gold standard ingredient in skin care in terms of antiaging. It is also a generally accepted truth that using retinoids can be irritating to the skin. In this column, we will review a few definitions, look at how retinoids affect the skin and speak with Dr. Luigi L. Polla, Switzerland’s premier dermatologist, about tips to share with your guests and consumers to help them optimally incorporate retinoid-based products in their skincare routines.

Considering 401(k) Plans

Considering 401(k) Plans
Here are seven things you need to know about adding this benefit.

Many beauty store owners believe that the terms "small business" and "401(k) plan" do not belong in the same sentence. The truth is that a 401(k) plan can be a great benefit for a business of any size. In fact, you probably aren't aware that a plan can be established even for a business with only one employee. And a good 401(k) plan can give you a leap up in recruiting and retaining employees versus beauty store competitors and other small businesses with no savings plan. So if you've avoided offering this type of saving plan in the past, now would be a good time to reconsider.

The New Word of Mouth

Boost your sales with great online video content, recommends Barry Shaich, president of marketing and branding firm Egg Beauty labs.

Editor's note: For a new online rewards program that offers customers a fun incentive to shop and spread the word about your beauty store, see "Get in the Game."

Social media has been a routine part of American life for more than a decade, but many businesses are still trying to answer the multimillion-dollar question: How can these platforms be used to drive sales?

Andis American Legacy Collection: Round 2

An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers.

In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the employees involved.

Stop, Thief

Stop, Thief
Retailers must always be vigilant for an old risk.

Picture this: Someone runs into your store, grabs an armful of merchandise and exits through the front door into a waiting van. The vehicle speeds off before you have a chance to see the license plate. That scenario can happen any time. It’s just one of the many tricks shoplifters pull to separate retailers from their merchandise.