Articles

Is Your Website Pulling Its Load?

Web analytics can drive sales; learn how to employ them to boost your bottom line.

Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity.

FragranceNet.com: The Sweet Smell of Success

Jason Apfel reveals what's kept FragranceNet.com a leader for nearly two decades—and why fragrances should be on your shelves.

When it comes to offering fragrances online, FrangranceNet.com is a clear leader, touting more than 15 million visitors annually, more than 2 million packages shipped worldwide per year, and holding a ranking of 153 in the Internet Retailer Top 500 Guide. With so many online perfume retailer choices, we wanted to know what makes FrangranceNet.com stand out from the pack.

How the Right Store Image Boosts Sales

Image is everything. Attract and retain customers with a concise, exciting store image.

Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds? If the picture is as compelling as one of the world's largest beverage companies, you have succeeded in creating a brand that can add real dollars to your bottom line. But as attractive as a shiny store brand sounds, chances are your own could use a little polishing.

Inside the Drybar Phenomenon

Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.

Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.

Google SEO: What's Working Now for Beauty Stores

Google SEO: What's Working Now for Beauty Stores
Here are tips on how to make Google SEO work for you.

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.

Get the Look: The Shaved Head

Get the Look: The Shaved Head

Achieving and maintaining the shaved-head look takes a bit of practice, but the results are worth it.

Find out how to get the look in the Beauty Store Business July Digital Edition.

[Image: ThinkStockphotos.com]