Articles

2015: The Year in Review

How well did you follow beauty news in 2015? Find out! Take this quiz and have some fun.

1.) The Procter & Gamble Co. announced the signing of a definitive agreement to merge 43 of its beauty brands in a $12.5-billion deal with ... in a Reverse Morris Trust transaction. The transaction includes Wella, the Salon Division of P&G.
A.) L'Oréal
B.) Unilever
C.) Coty
D.) Revlon

2.) Helen of Troy created a new position—global beauty president—and the name of that executive is …
A.) Julien Mininberg
B.) Timothy Meeker
C.) Leah Bailey
D.) Tom Benson

Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.

Define Success?

Define Success?
Finding your personal meaning of success is key to reaching your goals.

What's it all for? You work hard. Really hard. You endure long hours, managing multiple personalities among your staff, working with impossible budgets, desperately trying to keep your labor costs in check and the list goes on. To say that your work life is stressful is an understatement.

But you are more than just a cog in the wheel of the retail industry. You're so much more than that. You bring to the table experience, determination, a knack for details and an uncanny ability to get the most from people you work with. So why not take all this effort and give it meaning?

The Pibbs Dynasty

From Italy to the United States, how one of beauty's biggest families created its American dream.

Walking into a hair salon, you are greeted by the receptionist and quickly whisked away to your stylist, who gives you a consultation before escorting you to the shampoo bowl. Perhaps you receive a color application, a keratin treatment or deep conditioning for your split ends as you contemplate how you would like to style your hair. Once you are seated in the stylist's chair following your shampoo, you observe many styling tools housed in various industry-specific holders.

Beauty & The Law: All About the Advertising of Beauty Products

Here’s why ads about beauty products must be truthful, substantiated and non-deceptive.

Beauty products are truly the greatest things since sliced bread. How does one get that message out to consumers? As you would expect, numerous laws govern the content of advertising messages and how those messages are distributed. There is an entire industry engaged in enforcing advertising laws made up of lawyers bringing class-action lawsuits, your competitors, the National Advertising Division of the Council of Better Business Bureaus, the Federal Trade Commission, state agencies and others.