If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014 and 2015 to date have been much more interesting. There are numerous factors that explain this new appetite for deals—yet from my vantage point one stands out: It is all about the niche brands right now. Be it the democratic nature of social media, the decline of department-store power or a shift in consumer mood, it is cool to be indie, to be niche, to be small.