Articles

Label Mate

Master the meanings of beauty product labels, keywords and codes.

Ever feel that reading a product label requires deciphering a secret language? All those symbols, numbers and certifications mean something, right? They absolutely do. Product codes convey key information to beauty store owners and consumers alike. The trick is to learn how to read labels by becoming familiar with what the numbers and symbols represent, positioning yourself as a beauty authority and ultimately boosting sales among increasingly label-conscious consumers.

Beautiful Form & Function

For more than 10 years, CROC has been merging design and purpose to bring revolutionary hair tools to the market.

Tae J. Park founded CROC in 2005, and in some respects, his is a story of the American dream at its best. Park is an immigrant from South Korea; he moved to the U.S. about 30 years ago, and has been

8 Tips for Managing Cash Flow

Run your business with more ease and profitability by following these simple suggestions.

The sales receipts show that you had a good month and your expenses haven’t been too out of line. In fact, the books show that you actually made a small profit in what is otherwise a slow month. However, here it is once again at the beginning of a month, and you have a negative balance in the checking account. The reason isn’t related to profits—it’s cash flow. This is the bane of the retailer. Where many beauty stores falter is that they hyperfocus on profits rather than cash flow. There is, of course, nothing wrong with profits—it’s what pays your salary.

Warehouse Shopping 101

Follow these 7 simple steps to find the right fulfillment partner.

Selecting a fulfillment provider goes deeper than finding a warehouse to store product; it’s about understanding your brand’s requirements and ultimately matching with a partner that can meet your needs.

But what should you look for when sourcing a partner? We consulted Chris Mushinsky, vice president of Warwick Fulfillment Solutions (with more than 15 years of experience under her belt) to find out.

Insta-Results

Crack the Instagram code with our best marketing tips for this top social-media platform.

It’s hard to remember the days before social media. How did humans keep in touch with friends, both disparate and distant, prior to the dawn of Facebook? Did presidents really once opine via platforms that allowed for more than 140 characters? As a modern civilization, we’re plugged in—which means that across the board and regardless of profession, social engagement is ubiquitous.