Articles

Darnell Wold's Spring 2016 Collection

Add this fast-growing trend to your inventory!

There has been a large rise in wig popularity and especially among millennials. Wigs are making a splash onto the scene and Darnell Wold, owner of PowderRoomD.com, has much to do with it. His wigs can be seen on celebrities, beauty bloggers, teenagers and everyone in between. You cannot scroll through the “popular page” on Instagram without seeing Wold’s work.

He has created a wig line that stretches the imagination of hair and opens up a new category of possibilities for your customers. This is Powder Room D’s Spring 2016 line.

Best of Both Worlds

Bringing the energy of the online beauty community to a traditional retail storefront, NYX is proving one brand really can have it all.

With an Ever-Growing Community of Beauty Bloggers, YouTube stars and Instagram gurus, cosmetics brands today are pushing to keep up with the demands of the self-taught, self-propelled young market. It comes as no surprise, then, that a brand that has embraced and catered to its social-media following since its launch 16 years ago, has figured out how to bridge the gap between the digital and retail worlds, while staying on the cutting edge of innovation.

Features: The Brow Experience

From brow culture to social media takeover, how Anastasia Soare operates one of the top beauty brands in the world, with style.

Anastasia Soare pulls up to the set of our photo shoot in her Maserati with a Chanel wardrobe bag and Prada roller suitcase close behind her. Ready to start the shoot, the first thing she pulls out of her suitcase are her shoe options for the cover wardrobe, red bottoms and all. The outfits are fresh off the runway and down to the last detail she is perfectly on point. Soare told the Beauty Store Business staff that she styles herself. As one of the leading CEOs in beauty, you can see the tremendous amount of detail and style that translates directly into her brand.

2015: The Year in Review

How well did you follow beauty news in 2015? Find out! Take this quiz and have some fun.

1.) The Procter & Gamble Co. announced the signing of a definitive agreement to merge 43 of its beauty brands in a $12.5-billion deal with ... in a Reverse Morris Trust transaction. The transaction includes Wella, the Salon Division of P&G.
A.) L'Oréal
B.) Unilever
C.) Coty
D.) Revlon

2.) Helen of Troy created a new position—global beauty president—and the name of that executive is …
A.) Julien Mininberg
B.) Timothy Meeker
C.) Leah Bailey
D.) Tom Benson

Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.

Define Success?

Define Success?
Finding your personal meaning of success is key to reaching your goals.

What's it all for? You work hard. Really hard. You endure long hours, managing multiple personalities among your staff, working with impossible budgets, desperately trying to keep your labor costs in check and the list goes on. To say that your work life is stressful is an understatement.

But you are more than just a cog in the wheel of the retail industry. You're so much more than that. You bring to the table experience, determination, a knack for details and an uncanny ability to get the most from people you work with. So why not take all this effort and give it meaning?