Articles

Google SEO: What's Working Now for Beauty Stores

Google SEO: What's Working Now for Beauty Stores
Here are tips on how to make Google SEO work for you.

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.

Get the Look: The Shaved Head

Get the Look: The Shaved Head

Achieving and maintaining the shaved-head look takes a bit of practice, but the results are worth it.

Find out how to get the look in the Beauty Store Business July Digital Edition.

[Image: ThinkStockphotos.com]

Buy/Sell Agreements: What You Should Know

Protect yourself, your family and your beauty business by drawing up these buyout documents.

How many ways can a family business get into trouble? Maybe an infinite number, if the stories told by family business consultants are any guide. "In a non-family business you have rational problems and rational solutions," says Don Schwerzler of Family Business Experts, an Atlanta-based family business counselor. "But in a family business you have rational problems and emotional solutions. Decisions are made not necessarily on what's best for the business, but what's best for the family.

Part-Time Workers: Full-Time Challenge

Here are tips and advice on how to hire and keep the best job applicants.

Gone are the days when managers looked upon part-time workers as dispensable resources of little value to the enterprise. Today’s part-timers have become critical gears in the profit machine, performing many vital duties formerly handled by a trimmed-down permanent staff. “The whole business world is going in the direction of shorter term work assignments and the hiring of people for specific projects,” says Barbara Glanz, a management consultant based in Sarasota, Florida.

Skincare Spotlight: WWD Digital Beauty Summit

Ada S. Polla
This first-ever WWD event gave attendees invaluable insight into today's market - information you can use.

I had the pleasure of attending the first-ever WWD Digital Forum: Beauty Edition during Fashion Week earlier this year in New York City. As is usual with such high-caliber conferences, I left the day with more ideas than my brain could sift through and a much longer to-do list than I had arrived with. As Peter Born, executive editor of beauty at WWD, said in his opening remarks, "Digital and beauty belong together." If I ever doubted this, Tuesday, Feb 11, changed my mind forever.

Elements of Beauty

Elements of Beauty
Survey these nine fine offerings presented at the 2014 ELEMENTs showcase in New York City.

Directly from the ELEMENTs show floor in Manhattan inside New York City is a lineup of niche products that are certainly worthy of the spotlight.