Articles

How the Right Store Image Boosts Sales

Image is everything. Attract and retain customers with a concise, exciting store image.

Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds? If the picture is as compelling as one of the world's largest beverage companies, you have succeeded in creating a brand that can add real dollars to your bottom line. But as attractive as a shiny store brand sounds, chances are your own could use a little polishing.

Inside the Drybar Phenomenon

Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.

Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.

Google SEO: What's Working Now for Beauty Stores

Google SEO: What's Working Now for Beauty Stores
Here are tips on how to make Google SEO work for you.

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.

Get the Look: The Shaved Head

Get the Look: The Shaved Head

Achieving and maintaining the shaved-head look takes a bit of practice, but the results are worth it.

Find out how to get the look in the Beauty Store Business July Digital Edition.

[Image: ThinkStockphotos.com]

Buy/Sell Agreements: What You Should Know

Protect yourself, your family and your beauty business by drawing up these buyout documents.

How many ways can a family business get into trouble? Maybe an infinite number, if the stories told by family business consultants are any guide. "In a non-family business you have rational problems and rational solutions," says Don Schwerzler of Family Business Experts, an Atlanta-based family business counselor. "But in a family business you have rational problems and emotional solutions. Decisions are made not necessarily on what's best for the business, but what's best for the family.

Part-Time Workers: Full-Time Challenge

Here are tips and advice on how to hire and keep the best job applicants.

Gone are the days when managers looked upon part-time workers as dispensable resources of little value to the enterprise. Today’s part-timers have become critical gears in the profit machine, performing many vital duties formerly handled by a trimmed-down permanent staff. “The whole business world is going in the direction of shorter term work assignments and the hiring of people for specific projects,” says Barbara Glanz, a management consultant based in Sarasota, Florida.