Since 1967, Olivia Garden has successfully straddled the U.S. and European markets through constant innovation orchestrated by a multigenerational, family-run business.
“When our parents started their adventure in 1967, they aspired to build a worldwide company,” recalls Anne Maza, vice president of sales and marketing for Olivia Garden, with U.S offices in Antioch, California, and European offices in Herstal, Belgium. “The first order of business was to find a name that was memorable, feminine and easy to pronounce in multiple languages so they decided on Olivia Garden, a name that is indicative of a beautiful woman and that could be easily pronounced even for people of languages with completely different alphabets.”
Follow these expert tips on establishing a line of credit to tide your business over when you might need it.
There's a big neon sign in every small business owner's office that says "game over" when the checking account gets to zero. A key way to keep playing when those cash-flow shortfalls hit is to establish a bank line of credit for your beauty business.
What is a line of credit? The term "line of credit" is frequently used but often misunderstood in the small business world. Simply put, a line of credit is a type of loan established by a business through a bank that can be drawn upon to fund the firm's cash-flow deficiencies.
Here's what you need to know before you start private labeling beauty products for your business.
Deciding to have your own products on the shelf is a big, exciting step in growing your business. It gives you a presence in the marketplace that sets you off as unique: your own products. Private labeling is a great way to beginning your own brand and building a broader future for your company. There are a few things that are important to manage so that these first steps lead toward success. Some of the steps are obvious, but some of them are not.
Isn't it about time for you to retail this at-home product category? Use this handy reference guide to get started.
Ever since Clarisonic launched its cleansing brushes and was thereafter purchased by L'Oreal, people—as in brands, manufacturers and consumers—have been paying attention to the at-home skincare device category. Beyond the cleansing brush, there are now at-home rejuvenating IPLs (Intense Pulsated Lights); at-home anti-acne devices; at-home hair-removal lasers; and more. How large is this category? And who are the players? Are these devices a fad or a trend?
Check out the latest cases that affect our industry.
Disputes and lawsuits are part of the American way of doing business. You can control when you are the plaintiff bringing a lawsuit, but being sue is usually a major unanticipated and resented disruption. Businesspeople want to know if their companies will be sued so they can anticipate and plan for their resources and expenses, but unfortunately lawyers can't see into the future to know when businesses will find themselves hauled into court as defendants.
G. James Guidotti, president and CEO of Giovanni Cosmetics, discusses the ever-growing natural products category and how to target these hyperaware consumers.
Today, it’s difficult to imagine a time when the words “natural” or “organic” seemed to scream “poorly performing” when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics was innovating in this very category, making the terms “high-performance” and “all-natural” not only symbiotic, but synonymous.