Articles

Define Success?

Define Success?
Finding your personal meaning of success is key to reaching your goals.

What's it all for? You work hard. Really hard. You endure long hours, managing multiple personalities among your staff, working with impossible budgets, desperately trying to keep your labor costs in check and the list goes on. To say that your work life is stressful is an understatement.

But you are more than just a cog in the wheel of the retail industry. You're so much more than that. You bring to the table experience, determination, a knack for details and an uncanny ability to get the most from people you work with. So why not take all this effort and give it meaning?

The Pibbs Dynasty

From Italy to the United States, how one of beauty's biggest families created its American dream.

Walking into a hair salon, you are greeted by the receptionist and quickly whisked away to your stylist, who gives you a consultation before escorting you to the shampoo bowl. Perhaps you receive a color application, a keratin treatment or deep conditioning for your split ends as you contemplate how you would like to style your hair. Once you are seated in the stylist's chair following your shampoo, you observe many styling tools housed in various industry-specific holders.

Beauty & The Law: All About the Advertising of Beauty Products

Here’s why ads about beauty products must be truthful, substantiated and non-deceptive.

Beauty products are truly the greatest things since sliced bread. How does one get that message out to consumers? As you would expect, numerous laws govern the content of advertising messages and how those messages are distributed. There is an entire industry engaged in enforcing advertising laws made up of lawyers bringing class-action lawsuits, your competitors, the National Advertising Division of the Council of Better Business Bureaus, the Federal Trade Commission, state agencies and others.

Optimize Your Mobile Email Marketing

Optimize Your Mobile Email Marketing
Don't miss out on this crucial tool.

Beauty store email marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money on the table, according to two new reports on email usage. "We have been optimizing our emails for all devices, including mobile, for some time now," says Rudy Falco, COO of AVEYOU Beauty Boutique. "This is 100% necessary, as I believe that more people receive their email on phones and tablets than they do on desktop computers."

Features: Multicultural Moguls

The Mixed Chicks want to share an important message: Let your natural curls be defined - not your race.

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park, California.