Articles

Relationships That Boost Business

Follow these 5 top practices when partnering with manufacturers reps to set your store up for success.

Your relationships with manufacturers reps are some of the most significant partnerships you will forge in the beauty industry. Manufacturers reps help their clients (manufacturers) get retail placement in your store. But for you, the retailer, reps can aid in securing a competitive edge in the marketplace by tipping you off about brands that haven’t yet hit the market, getting you better deals on offerings and, ultimately, helping you position your store for success.

Secrets of Korean Skin Care

Exotic, unusual and effective—13 traditional Korean-beauty skincare ingredients to know, plus products to consider for your store.

Stocking your shelves with the top skincare superstars brought to you by the Seoul sisters of the Far East can mean big revenue for your business. The global obsession and overwhelming success of Korean beauty (or K-beauty) is due in part to the pervasive beauty movement’s resolute “skin care before makeup” methodology.

Dare to be Different

Wende Zomnir, Urban Decay
A brand that’s as outspoken and bold as its colors, Urban Decay has been shaking up the industry for two decades.

Consumers in today’s color cosmetic-obsessed market have access to an endless array of lipsticks and eyeshadows that come in every color known to man. But such was not the case for beauty junkies of the 1990s, a time when store shelves were primarily stocked with a sea of pink, red and beige hues—that is, until the brand Urban Decay came along.

Mask Magic: The Best Sheet Masks to Cover All Your Customers’ Needs

Wendy Malla, business owner and licensed esthetician at San Francisco’s Absolute Esthetics

Scroll through any Instagram feed these days and you’ll likely see it—a photo of a celebrity wearing a sheet mask. Drew Barrymore, January Jones, Mindy Kaling and even Sean
Combs have taken selfies wearing sheet masks as they relax at home or prepare for red carpet events. The Korean-beauty secret originally landed in the U.S. around 2009, and since then, the trend has only increased in popularity.

Empowering Women in Beauty: CEW's Carlotta Jacobson

Carlotta Jacobson, president of Cosmetic Executive Women, reflects on her career accomplishments and a lifetime of contributions to the beauty industry.

As a veritable force of nature continuously forging ahead throughout her decades in the beauty industry, Carlotta Jacobson isn’t usually one for looking back. She’s always onto the next, biggest, brightest thing—whether growing Cosmetic Executive Women (CEW) to record membership numbers in her role as president since 1996, her continuing education both
inside and outside the industry, or giving back in a big way.

Riot of Color

After finding success with the Butterfly Loft Salon and Butterfly Circus, David and Alexis Thurston started a new business venture. Take a look at Pulp Riot.

Having grown up in what he calls the “left-brain world” and earning a B.A. in economics from UCLA, serial entrepreneur and Butterfly Loft Salon co-owner, David Thurston, says his career today is a huge departure from where he started. While he once believed he’d spend his entire life practicing law or accounting, Thurston says, “I didn’t realize that there was a world out there where you could actually make a good living not doing those things.”