Articles

Beauty by Association

Beauty by Association
Steve Sleeper, executive director of the Professional Beauty Association, discusses the organization’s many efforts to make the beauty industry a better place for its diverse group of professionals.

From public policy to charitable outreach, continuing education to trade shows, the Scottsdale, Arizona-based Professional Beauty Association acts as a unified voice for the professional-beauty industry. And executive director Steve Sleeper is in charge of facilitating the many facets of this major influencer--an organization he likens to a “small government” with its sights set on issues big and small that impact the industry.

Manage All Your Social Media With a Single Tool

Manage All Your Social Media With a Single Tool
There are dozens of services that help you manage your social media effectively. Here are a handful of top sites.

Beauty stores looking for a single tool to manage their social media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of your presence on Facebook, Twitter, LinkedIn and so on. "We use a service called Shoutlet, which is a similar paid platform like Hootsuite, but a little more robust and full featured," says Rudy Falco, COO of AVEYOU Beauty Boutique. "These tools are useful, mainly because they save time.

Skincare Spotlight: Industry M&A Activity Heats Up

Ada S. Polla
Big corporations have been buying smaller successful companies as a way to fuel their own growth.

If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014 and 2015 to date have been much more interesting. There are numerous factors that explain this new appetite for deals—yet from my vantage point one stands out: It is all about the niche brands right now. Be it the democratic nature of social media, the decline of department-store power or a shift in consumer mood, it is cool to be indie, to be niche, to be small.

Features: One-Size-Fits-All Websites: A Good Idea or Not?

While it's a tempting thought to opt for a one-size-fits-all website, think again.

While often ballyhooed as a panacea for today’s wide variety of computing device screen sizes, “responsive” websites that claim to display well on all devices often end up being more trouble than they’re worth. The problem? These responsive websites—or sites that auto-sense a device’s screen size and then respond by reconfiguring text and graphics to fit that screen size—often render on desktop PCs with overly large text and other overblown features that are tedious to wade through. Granted, the impetus behind responsive Web design does make sense.

Features: Give Your Store a Checkup

Business is going great, but don't let that stop you from updating the fundamentals in your store.

Is this the year you finally complete some of those back-burner projects? Perhaps you’ve been meaning to clean out the file cabinets or you’ve wanted to spruce up the employee breakroom. Maybe it’s something more self-serving, but still important, such as getting training for new software or attending a seminar on management, marketing or social media. You probably have lots of tasks that you’ve been meaning to get to, but sales, personnel problems and cost-cutting always seem to take precedence.

Features: 100% Pure Wins!

The Professional Beauty Association successfully debuted its first-ever Beauty Pitch finals event during Cosmoprof North America/PBA Beauty Week 2015.

This year's PBA Beauty Week from The Professional Association, hosted by Cosmoprof North America, featured an event unlike any other—to great reviews. The trade association’s much-anticipated Beauty Pitch event in Las Vegas featured five finalists presenting their businesses before a live audience to a celebrity panel and potential investors with the ultimate goal of taking their company to the next level.