Cosmoprof North America is just about here, and CPNA marketing director Daniela Ciocan has last-minute tips for all who attend.
Months of planning have lead up to the beauty event that will host almost 1,000 exhibitors and see nearly 25,000 beauty professionals from more than 100 countries converge at the Mandalay Bay Convention Center in Las Vegas July 12 to 14. Whether you’re attending for the new products, the networking opportunities, the education or all three, this year’s Cosmoprof North America show will not disappoint.
Understand the importance of teaching teenagers good skincare habits to sell more products.
I was 15 when my grandmother first took me to see an esthetician for a facial. This was on top of the fact that my father is a dermatologist and was carefully looking at my skin and the emergence of a few pimples here and there. My grandma told me that while my father was always going to be able to fix pimples, the esthetician would be able to teach me how to prevent them. She would teach me about skin health care. I am forever grateful for that first facial visit.
No matter how clean and stylish you think your store is, it can always be improved. Read on for eight store makeover tips that won't break the bank.
With an improving economy, a drop in unemployment, and an overall better fiscal outlook, stores are beginning to see more customers. Finally. Just as you are experiencing an uptick, so are your competitors. If you want to attract and keep potential new customers, it may be time to give your store the ultimate makeover. Your customers are always seeking a makeover for themselves, so why can't your store go through one too? Sometimes all we need is just a little freshening up, a thorough cleaning, or some small changes to make people notice. Other times, we need something more drastic.
Bio Creative Labs has enjoyed impressive growth thanks to an ever-expanding range of products for nails, skin, body and bath with a focus on natural and organic ingredients.
Jason Freeman, managing director of Bio Creative Labs in Costa Mesa, California, comes from a long line of family members in the beauty industry; his great-great-uncle started one of the first professional-beauty supply distributorships in the country. Freeman himself, after starting as a sales rep with his father’s company, always dreamed of creating his own brand—and today his company encompasses Mani Sation, Pedi Sation, BCL Spa and Petal Fresh brands, with reach in 68 countries.
Cosmoprof North America marketing director Daniela Ciocan reveals more highlights as we near the year's biggest beauty trade.
With about a month to go until thousands in the beauty biz descend upon Las Vegas for this year's much-anticipated Cosmoprof North America trade show, CPNA marketing director Daniela Ciocan couldn't be more excited about this year's lineup.