Articles

That's Nice to Hear!

Some choice phrases will do wonders to keep your customers happy—and coming back to your store.

Certainly, your actions are important. They're often more important than the words you use. However, there are times when those words are just as important. Customers want to not only get in and out of your store with their purchases, but they want an experience as well—a positive one. Your interaction with customers is the key to operating a profitable business. New customers contribute to your profits, but repeat customers pay for all your overhead, labor and inventory.

CPNA Releases New Educational Offerings

CPNA Releases New Educational Offerings
Cosmoprof North America marketing director Daniela Ciocan unveils the educational lineup for July’s must-attend trade show.

Whether you’re sitting in on a pitch session with Mark Cuban and John Paul DeJoria, chatting with some of your favorite beauty bloggers or learning proven success tips from the industry’s top CEOs, you’ll find it hard to resist the powerful education package being offered at this year’s Cosmoprof North America. And after months of searching, planning and perfecting, CPNA marketing director Daniela Ciocan is ready to talk about one of the biggest educational events of the year.

Bright Ideas

Beauty Perfection, known for wowing the haircolor world with its Sparks line of electric hues, is growing to encompass hair care for curly girls.

A few years ago, a group of partners spotted an untapped opportunity in the beauty industry: bright haircolor shades for retail. With nine eye-popping dyes, the Sparks line from Beauty Perfection proved an immediate hit among stylists and consumers alike; but the company soon sought its next big launch. This year, it has expanded to offer haircare products specifically formulated for those vibrant hues, and is branching out this July with a new brand, Curl Girl, to cover the growing need for textured hair care.

Facial Masks: Truth or Disguise?

Ada S. Polla
Explore the value and legitimacy of this growing skincare niche.

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family’s brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests I might have to beg to differ.

Romancing the Loan

Romancing the Loan
Here are expert tips on how to court banks for favorable terms on business loans.

Here’s some good news for anyone seeking a loan: Banks are showing new signs of vigor after a long period of infirmity following the financial meltdown of 2008. “Bank profits are up, and most have paid back the money they received under the federal Troubled Assets Relief Program (TARP),” says Bill McDermott, CEO of Atlanta-based McDermott Financial Solutions (mcdfs.com). A healthier banking sector couldn’t come at a better time.

Features: Amp Up Your Beauty Store!

Get your brick and mortar out of its doldrums. Here are nine expert tips to get--and keep--you ahead of the competition.

What kind of start has 2015 been for your store? Are you still doing things the same way you've done them for years or are you ready to make some killer changes? It's time to let go of your old ways and take a different approach. It's easy to get stuck in a rut. It's safe. It's comfortable. Frankly, it's effortless. And as long as your competition is doing the exact same thing, it's okay. But you know they're not. They're making changes--and perhaps some good ones. Therefore, you need to get ahead of the curve. Sometimes all anyone needs is a gentle push in the right direction.