Features: Razor Sharp

Dollar Shave Club takes on the men's grooming market by combining quality, convenience and affordability with a witty approach and a high member-satisfaction rate.

Michael Dubin, the CEO and co-founder of Dollar Shave Club, first appeared on the beauty scene when he broke the Internet with his comedic and unique commercials… and one brilliant idea. The company has since gone from 5,000 members on its first day to 2.7 million members and counting, today. DSC has completely re-shaved the men’s grooming industry by offering its members an affordable and hassle-free way to get razors straight to their doors.

A Recipe for Success

A pioneer for all-natural beauty products, Gabriel Cosmetics’ Gabriel De Santino discovered that the vital ingredients to a prosperous business could be found in an unlikely place: right at home.

We all have that family recipe that keeps getting handed down from generation to generation. For some of us, this may be how we get those moist chocolate-chip cookies or mom’s special stain-fighting cleaner. But for Gabriel De Santino, the CEO, president and founder of Gabriel Cosmetics, his grandmother’s tried-and-true formulas for all-natural cosmetics not only became a way of life, they also became the main ingredients behind his winning recipe for a successful business.

Darnell Wold's Spring 2016 Collection

Add this fast-growing trend to your inventory!

There has been a large rise in wig popularity and especially among millennials. Wigs are making a splash onto the scene and Darnell Wold, owner of, has much to do with it. His wigs can be seen on celebrities, beauty bloggers, teenagers and everyone in between. You cannot scroll through the “popular page” on Instagram without seeing Wold’s work.

He has created a wig line that stretches the imagination of hair and opens up a new category of possibilities for your customers. This is Powder Room D’s Spring 2016 line.

Best of Both Worlds

Bringing the energy of the online beauty community to a traditional retail storefront, NYX is proving one brand really can have it all.

With an Ever-Growing Community of Beauty Bloggers, YouTube stars and Instagram gurus, cosmetics brands today are pushing to keep up with the demands of the self-taught, self-propelled young market. It comes as no surprise, then, that a brand that has embraced and catered to its social-media following since its launch 16 years ago, has figured out how to bridge the gap between the digital and retail worlds, while staying on the cutting edge of innovation.

Features: The Brow Experience

From brow culture to social media takeover, how Anastasia Soare operates one of the top beauty brands in the world, with style.

Anastasia Soare pulls up to the set of our photo shoot in her Maserati with a Chanel wardrobe bag and Prada roller suitcase close behind her. Ready to start the shoot, the first thing she pulls out of her suitcase are her shoe options for the cover wardrobe, red bottoms and all. The outfits are fresh off the runway and down to the last detail she is perfectly on point. Soare told the Beauty Store Business staff that she styles herself. As one of the leading CEOs in beauty, you can see the tremendous amount of detail and style that translates directly into her brand.

2015: The Year in Review

How well did you follow beauty news in 2015? Find out! Take this quiz and have some fun.

1.) The Procter & Gamble Co. announced the signing of a definitive agreement to merge 43 of its beauty brands in a $12.5-billion deal with ... in a Reverse Morris Trust transaction. The transaction includes Wella, the Salon Division of P&G.
A.) L'Oréal
B.) Unilever
C.) Coty
D.) Revlon

2.) Helen of Troy created a new position—global beauty president—and the name of that executive is …
A.) Julien Mininberg
B.) Timothy Meeker
C.) Leah Bailey
D.) Tom Benson