Discover the variety and benefits of this ingredient—and what it could mean for your beauty store.
I sometimes think the skincare world suffers from what I think of as "flavor-of-the-month syndrome," meaning that every month there is a new ingredient that is on everyone's lips and in most brands' jars. Do you remember the pomegranate craze? Followed by the acai berry fad? And the bee venom phenomenon? The list goes on. Usually, all of these ingredients are beneficial to the skin, and, indeed, are here to stay, whether or not they remain as trendy.
Family businesses aren’t just for family. Here are tips on making “outsiders” feel at home.
“Welcome to the family business. Take a back seat.” Does that sound friendly? Maybe not, but too often family business employees with a politically incorrect last name hear something similar. These non-family workers often get the short end of the stick. Some get shouldered out of important meetings. Others get passed over when promotion time rolls around. And the company parking lot? Family “outsiders” often get assigned the worst spots. However it plays out, discrimination against non-family employees can be costly to the bottom line.
Some choice phrases will do wonders to keep your customers happy—and coming back to your store.
Certainly, your actions are important. They're often more important than the words you use. However, there are times when those words are just as important. Customers want to not only get in and out of your store with their purchases, but they want an experience as well—a positive one. Your interaction with customers is the key to operating a profitable business. New customers contribute to your profits, but repeat customers pay for all your overhead, labor and inventory.
Cosmoprof North America marketing director Daniela Ciocan unveils the educational lineup for July’s must-attend trade show.
Whether you’re sitting in on a pitch session with Mark Cuban and John Paul DeJoria, chatting with some of your favorite beauty bloggers or learning proven success tips from the industry’s top CEOs, you’ll find it hard to resist the powerful education package being offered at this year’s Cosmoprof North America. And after months of searching, planning and perfecting, CPNA marketing director Daniela Ciocan is ready to talk about one of the biggest educational events of the year.
Beauty Perfection, known for wowing the haircolor world with its Sparks line of electric hues, is growing to encompass hair care for curly girls.
A few years ago, a group of partners spotted an untapped opportunity in the beauty industry: bright haircolor shades for retail. With nine eye-popping dyes, the Sparks line from Beauty Perfection proved an immediate hit among stylists and consumers alike; but the company soon sought its next big launch. This year, it has expanded to offer haircare products specifically formulated for those vibrant hues, and is branching out this July with a new brand, Curl Girl, to cover the growing need for textured hair care.
Explore the value and legitimacy of this growing skincare niche.
I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family’s brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests I might have to beg to differ.