Articles

Features: You Can Have Affordable Web Video. Really!

Think you can't afford web video with analytics? Think again.

If you're looking for an inexpensive way to add video to your beauty store website - complete with analytics on who's viewing that production - YouTube (youtube.com) has an enticing offer: "We'll do it for free." In a move to remain the "de facto" platform for video on the Web, the company has rolled out a series of free tools that enables any beauty retailer to edit, post, and analyze viewership of a promotional video at absolutely no cost.

Features: How to Get a Better Merchant Account

Think you've already snagged a good merchant account? Here are tips on what to look for when comparing contracts.

Your customers love to pay with credit and debit cards. Unfortunately, merchant account fees can take a hefty slice out of each sales transaction—sometimes to the tune of 3% or more. And that, in turn, can place a costly dent in profits. But the news isn't all bad in the credit card world; for starters, merchant accounts are becoming more economical. "Price compression in the credit card industry has been going on for years," says Paul A. Rianda (riandalaw.com), an Irvine, Califonia-based attorney specializing in the bankcard industry.

Features: Mr. Retail—Shawn Tavakoli of Beauty Collection

With four locations and growing, Beauty Collection is making its mark on the beauty-retail landscape thanks to strong brand partnerships, in-store events and a super-savvy Web presence.

Though Shawn Tavakoli, CEO of Los Angeles-based Beauty Collection, was born into the beauty biz—both of his parents were involved in the industry—he originally became a CPA fresh out of college. But when he finally surrendered to the lure of beauty, he was ready to make a splash. Since opening his first Beauty Collection in 1998, the business has been able to grow to four locations—with another two on the way this year—while keeping customers enthralled through its online and social-media presence, special events and carefully curated product selection.

Skincare Spotlight: PBA's 2015 Distributor Executive Conference

Gather highlights from the event straight from the distributor VIP leaders who were in attendance.

The Professional Beauty Association held its fourth annual Distributor Executive Conference at the Neill Corp. headquarters in Hammond, Louisiana, this past April, bringing more than 50 beauty distributors from throughout the nation together for a day and a half of learning, networking and fun.

Columns: Makeup Musings

Capitalize on contouring and highlighting trends - these are surely on your customers' radar these days. Help them choose the right products - and profit!

Editor's note: This new column will cover the latest in the makeup product category so you can sell more cosmetics and cosmetic-related merchandise.

Contouring and highlighting are the biggest trends to hit makeup in 2015 so far. Celebrities from Kim Kardashian to Kerry Washington are all doing it, meaning customers will be asking how they can achieve the looks. There is often a misunderstanding about how to properly define those terms and how to market and merchandise the trends in a beauty store, salon or spa. So, let's discuss it.