Features: Give Your Store a Checkup

Business is going great, but don't let that stop you from updating the fundamentals in your store.

Is this the year you finally complete some of those back-burner projects? Perhaps you’ve been meaning to clean out the file cabinets or you’ve wanted to spruce up the employee breakroom. Maybe it’s something more self-serving, but still important, such as getting training for new software or attending a seminar on management, marketing or social media. You probably have lots of tasks that you’ve been meaning to get to, but sales, personnel problems and cost-cutting always seem to take precedence.

Features: 100% Pure Wins!

The Professional Beauty Association successfully debuted its first-ever Beauty Pitch finals event during Cosmoprof North America/PBA Beauty Week 2015.

This year's PBA Beauty Week from The Professional Association, hosted by Cosmoprof North America, featured an event unlike any other—to great reviews. The trade association’s much-anticipated Beauty Pitch event in Las Vegas featured five finalists presenting their businesses before a live audience to a celebrity panel and potential investors with the ultimate goal of taking their company to the next level.

Features: Coming to America 

Bill and Stacie Lavenia are shaking up the beauty industry with Mavala USA—bringing a revered European brand Stateside, and calculating impressive growth

Bill and Stacie Lavenia, partners at Mavala USA, based in Charlotte, North Carolina, aren’t lifetime members of the competitive, ever-changing beauty biz. But they’re quickly using their finely honed business acumen to take the industry by storm. “We came in with no experience in beauty,” Bill explains. “But we feel like we’ve looked at this business with a different set of eyes, using a business model that has worked for us in other ventures.”  

Features: Ransomware - It's Out There

Ransomware is as prevalent as ever. Here are tips on how you can protect yourself and your business.

IT security experts warn there's been a spike in the scourge of ransomware—malicious software that freezes up a computer, encrypts all of its data and demands a ransom for the system’s restoration. Since February 2013, more than 600,000 victims worldwide have reportedly been infected with just one variant of the malware CryptoWall, according to an October 2014 report released by Dell.

Features: Back to (Business) School

Business fundamentals can help your beauty business thrive. Here's a refresher course.

As you probably know, the best way to learn about business is to do business. Having successes and making mistakes are the most proven ways to understand core business processes. Unfortunately, business schools struggle with how to provide this kind of application of skills—often focusing on theory instead. However, an attempt is sometimes made to impart these basics to students. And those of us in the real world sometimes need a refresher. If your store has reached a plateau in its operations, consider some of the concepts taught in business schools and apply them to your store.

Makeup Musings: Makeup Education

It's the key today to unlock today's knowledge-thirsty consumers as well as your beauty store's success in this product category.

In a world where knowledge is power, it's not just industry professionals who want to educate themselves about makeup. Lucky for us, we in the beauty business are able to reap the benefits. The staggering amount of knowledge-hungry consumers is growing every day. Not only do hairstylists want to expand on their makeup skills, but everyday women are eager to learn how to choose and apply the correct colors on themselves.