Articles

A Revolutionary Rebranding

Sara Pirok, Fromm International
Fromm International rebrands its immense array of products to meet the ever-evolving needs of stylists and consumers alike.

Fromm International has a long and storied history stretching back to 1907 when founder James Simon created handcrafted razor strops. But even with more than a century of innovations under its belt, the company shows no sign of slowing down.

Read the full story in the Beauty Store Business June Digital Edition.

[Photo of Sara Pirok by Armando Sanchez; Easel photo: Thinkstock]

Get The Look: The Vintage Matte Lip

Get The Look: The Vintage Matte Lip

The vintage look is back, with dark, matte lip finishes against a pale complexion. Layering lip color atop foundation ensures long-lasting effects.

Get the steps to create this look in the Beauty Store Business May Digital Edition!

[Image: Thinkstock/iStock]

Juggling Your Work And Life

Finding it hard to juggle life and work responsibilities? Here are expert tips to help you find a happy balance.

As a business owner or manager, you’ve likely heard people talk about the importance of finding the right work/life balance. Well, guess what? That’s a myth. That’s right, there is no such thing as work/life balance. Let’s face it, a small business owner is going to spend more waking hours at the business than at home, particularly if you include the amount of business related tasks he does at home.

Editor's Note: Beauty Industry-FDA Negotiations Stall

Editor's Note: Beauty Industry-FDA Negotiations Stall

Progress toward new federal legislation for beauty products in 2014 took one giant step backward, perhaps more, when the U.S. Food & Drug Administration issued a letter March 6 criticizing industry trade associations and their ongoing efforts to create it--and made that letter public.

“FDA Deputy Commissioner Michael R. Taylor expressed his ‘profound disappointment’ in industry proposals that he contends ‘would actually reduce FDA’s current ability to take action against dangerous cosmetics,’” reported The Wall Street Journal.

Business: Malibu Dreams

Malibu Dreams
Tom Porter and his Malibu C brand are on the cutting edge at the intersection of beauty and wellness.

Tom Porter, founder and president of Malibu Wellness and author of the book You're Not Aging, You're Just Oxidizing, has always been drawn to the latest and greatest—and he has used that pioneering spirit to grow a booming beauty business. He may have started on a dime from his guest bedroom and garage, but Malibu Wellness, with its exclusive brand Malibu C, has come a long way.

The Multicultural Haircare Maestro

The Multicultural Haircare Maestro
Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.

Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.