Beauty & The Law: All About the Advertising of Beauty Products

Here’s why ads about beauty products must be truthful, substantiated and non-deceptive.

Beauty products are truly the greatest things since sliced bread. How does one get that message out to consumers? As you would expect, numerous laws govern the content of advertising messages and how those messages are distributed. There is an entire industry engaged in enforcing advertising laws made up of lawyers bringing class-action lawsuits, your competitors, the National Advertising Division of the Council of Better Business Bureaus, the Federal Trade Commission, state agencies and others.

Optimize Your Mobile Email Marketing

Optimize Your Mobile Email Marketing
Don't miss out on this crucial tool.

Beauty store email marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money on the table, according to two new reports on email usage. "We have been optimizing our emails for all devices, including mobile, for some time now," says Rudy Falco, COO of AVEYOU Beauty Boutique. "This is 100% necessary, as I believe that more people receive their email on phones and tablets than they do on desktop computers."

Features: Multicultural Moguls

The Mixed Chicks want to share an important message: Let your natural curls be defined - not your race.

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park, California.

Web Recruiting Basics

Optimize online recruiting to find great prospects.

With technology's relentless evolution, beauty stores have a fresh crop of digital tools they can use to pinpoint hot recruiting prospects in cyberspace and grab the creme de la creme before they get away. The new tools come at an opportune time, given that the economy is heating up and skilled workers are harder to come by. Indeed, according to the Jobvite 2015 Job Seeker Nation Study, only 35% of job seekers think it was tougher to find a job in 2014 than the prior year. The rest believe it's about the same or easier.

Guest Column: Counterfeit Beauty Products

Here's how to identify those fake items and get them out of your supply chain from an expert.

The problem of counterfeit cosmetics and other counterfeit beauty products has become much more prominent and frightening of late with reports of fake beauty SKUs containing toxins that have led to several serious, high-profile injuries — and even one death.