Features: Amp Up Your Beauty Store!

Get your brick and mortar out of its doldrums. Here are nine expert tips to get--and keep--you ahead of the competition.

What kind of start has 2015 been for your store? Are you still doing things the same way you've done them for years or are you ready to make some killer changes? It's time to let go of your old ways and take a different approach. It's easy to get stuck in a rut. It's safe. It's comfortable. Frankly, it's effortless. And as long as your competition is doing the exact same thing, it's okay. But you know they're not. They're making changes--and perhaps some good ones. Therefore, you need to get ahead of the curve. Sometimes all anyone needs is a gentle push in the right direction.


Cosmoprof North America marketing director Daniela Ciocan unveils two new special-product sections and exciting show experiences.

Whether you've attended Cosmoprof North America every year for the past decade or 2015 is your first experience, July's trade show in Las Vegas is shaping up to be one of the best yet, according to CPNA marketing director Daniela Ciocan. A new show-floor layout, two new can't-miss product sections and unique scent experiences guarantee an experience that you won't soon forget.

In the Pink

In the Pink
Pink Pewter, headed by forward-thinking designer Mireya Villarreal, finds success by transforming hairstyles—and lives—through her multitasking hair accessories.

Mireya Villarreal, founder and designer at Pink Pewter in Bartlett, Illinois, literally grew up in the beauty industry, spending her formative years in her mother's nearby hair salon in Melrose Park, a small suburban town in the Chicago area. And though she eventually achieved plenty of success as a hairstylist in her own right—working behind the scenes for runway models and music performers—she found a new calling as an accessories designer in 2006 when she began handcrafting pieces for her 5-year-old daughter.

Facial Masks: Truth or Disguise?

Explore the value and legitimacy of this growing skincare niche for your beauty store.

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.

Here are some of the recent facts about masks that have me thinking.

Rx For Health Insurance Costs

Rx For Health Insurance Costs
Obamacare brings opportunities and complexities to the subject of affordable healthcare. Here’s a rundown of the act and select alternatives.

Finding quality, affordable health insurance has never been easy. The Affordable Care Act (ACA) passed in 2010 and also known as “Obamacare,” was introduced in part to solve the health insurance conundrum for employers. Has the law succeeded? Reports from the field suggest that the ACA in its early stages can best be described as “a mixed bag.” “Some smaller employers may have gotten better deals under the ACA,” says Adam C. Solander, an associate at the law firm of Epstein Becker Green ( in Washington, D.C.

Robanda International: Juggling 12 Brands & Growing

David Leib, president and CEO of ever-expanding Robanda International discusses his company's growth and ambitious goals for the future.

San Diego-based Robanda International has enjoyed a stellar ascent from its humble beginnings in 1999—from three employees and a handful of SKUs to 12 brands, 45 employees, multiple warehouse facilities and an educational academy near its corporate office. With brands spanning all corners of the industry—nail care, hair care, skin care and cosmetics, to name a few--the company now reaches 52 countries, with plans to expand even further in the near future.