Savvy Email Marketing

Think you know all about email marketing? Here are a number of top tips on boosting your sales by building your brand.

With all the ballyhoo lately about the sales power of social media, it might be tempting to view email marketing as old technology that should be put on the back burner and forgotten. But that would be a mistake. Designed corruptly, an email campaign is a terrific sales booster that can magnify the effects of social media.

Read the full article in the Beauty Store Business October Digital Edition.

[Image: iStockphoto, Getty Images Plus collection]

Beauty by Association

Beauty by Association
Steve Sleeper, executive director of the Professional Beauty Association, discusses the organization’s many efforts to make the beauty industry a better place for its diverse group of professionals.

From public policy to charitable outreach, continuing education to trade shows, the Scottsdale, Arizona-based Professional Beauty Association acts as a unified voice for the professional-beauty industry. And executive director Steve Sleeper is in charge of facilitating the many facets of this major influencer--an organization he likens to a “small government” with its sights set on issues big and small that impact the industry.

Manage All Your Social Media With a Single Tool

Manage All Your Social Media With a Single Tool
There are dozens of services that help you manage your social media effectively. Here are a handful of top sites.

Beauty stores looking for a single tool to manage their social media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of your presence on Facebook, Twitter, LinkedIn and so on. "We use a service called Shoutlet, which is a similar paid platform like Hootsuite, but a little more robust and full featured," says Rudy Falco, COO of AVEYOU Beauty Boutique. "These tools are useful, mainly because they save time.

Skincare Spotlight: Industry M&A Activity Heats Up

Ada S. Polla
Big corporations have been buying smaller successful companies as a way to fuel their own growth.

If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014 and 2015 to date have been much more interesting. There are numerous factors that explain this new appetite for deals—yet from my vantage point one stands out: It is all about the niche brands right now. Be it the democratic nature of social media, the decline of department-store power or a shift in consumer mood, it is cool to be indie, to be niche, to be small.

Features: One-Size-Fits-All Websites: A Good Idea or Not?

While it's a tempting thought to opt for a one-size-fits-all website, think again.

While often ballyhooed as a panacea for today’s wide variety of computing device screen sizes, “responsive” websites that claim to display well on all devices often end up being more trouble than they’re worth. The problem? These responsive websites—or sites that auto-sense a device’s screen size and then respond by reconfiguring text and graphics to fit that screen size—often render on desktop PCs with overly large text and other overblown features that are tedious to wade through. Granted, the impetus behind responsive Web design does make sense.

Features: Give Your Store a Checkup

Business is going great, but don't let that stop you from updating the fundamentals in your store.

Is this the year you finally complete some of those back-burner projects? Perhaps you’ve been meaning to clean out the file cabinets or you’ve wanted to spruce up the employee breakroom. Maybe it’s something more self-serving, but still important, such as getting training for new software or attending a seminar on management, marketing or social media. You probably have lots of tasks that you’ve been meaning to get to, but sales, personnel problems and cost-cutting always seem to take precedence.