Facial Masks: Truth or Disguise?

Explore the value and legitimacy of this growing skincare niche for your beauty store.

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.

Here are some of the recent facts about masks that have me thinking.

Rx For Health Insurance Costs

Rx For Health Insurance Costs
Obamacare brings opportunities and complexities to the subject of affordable healthcare. Here’s a rundown of the act and select alternatives.

Finding quality, affordable health insurance has never been easy. The Affordable Care Act (ACA) passed in 2010 and also known as “Obamacare,” was introduced in part to solve the health insurance conundrum for employers. Has the law succeeded? Reports from the field suggest that the ACA in its early stages can best be described as “a mixed bag.” “Some smaller employers may have gotten better deals under the ACA,” says Adam C. Solander, an associate at the law firm of Epstein Becker Green ( in Washington, D.C.

Robanda International: Juggling 12 Brands & Growing

David Leib, president and CEO of ever-expanding Robanda International discusses his company's growth and ambitious goals for the future.

San Diego-based Robanda International has enjoyed a stellar ascent from its humble beginnings in 1999—from three employees and a handful of SKUs to 12 brands, 45 employees, multiple warehouse facilities and an educational academy near its corporate office. With brands spanning all corners of the industry—nail care, hair care, skin care and cosmetics, to name a few--the company now reaches 52 countries, with plans to expand even further in the near future.

A Growing Garden

A Growing Garden
Since 1967, Olivia Garden has successfully straddled the U.S. and European markets through constant innovation orchestrated by a multigenerational, family-run business.

“When our parents started their adventure in 1967, they aspired to build a worldwide company,” recalls Anne Maza, vice president of sales and marketing for Olivia Garden, with U.S offices in Antioch, California, and European offices in Herstal, Belgium. “The first order of business was to find a name that was memorable, feminine and easy to pronounce in multiple languages so they decided on Olivia Garden, a name that is indicative of a beautiful woman and that could be easily pronounced even for people of languages with completely different alphabets.”

Tips on Establishing a Bank Line of Credit

Follow these expert tips on establishing a line of credit to tide your business over when you might need it.

There's a big neon sign in every small business owner's office that says "game over" when the checking account gets to zero. A key way to keep playing when those cash-flow shortfalls hit is to establish a bank line of credit for your beauty business.

What is a line of credit? The term "line of credit" is frequently used but often misunderstood in the small business world. Simply put, a line of credit is a type of loan established by a business through a bank that can be drawn upon to fund the firm's cash-flow deficiencies.

Guest Column: Look Before You Leap

Here's what you need to know before you start private labeling beauty products for your business.

Deciding to have your own products on the shelf is a big, exciting step in growing your business. It gives you a presence in the marketplace that sets you off as unique: your own products. Private labeling is a great way to beginning your own brand and building a broader future for your company. There are a few things that are important to manage so that these first steps lead toward success. Some of the steps are obvious, but some of them are not.