It's a bad economy. I have to pay my kids' tuition. Our car just broke down and needs a new transmission. I need a root canal. There are many reasons why we need to guard our wallets, but giving to those who have less is a gift in itself. People, animals, and the planet suffer from illness, abuse, and worse. Helping only takes a little effort and not much cash. As an industry, we make people beautiful. Now we can spread that around.