Boca Cosmetics Group scores success with an alternative to in-salon keratin treatments: affordable at-home keratin systems.
A few years ago, when Claudio Correia, president of Boca Cosmetics Group in Boca Raton, Florida, noted that keratin treatments were becoming all the rage in salons across the country, he saw a perfect opportunity to expand his business. What if clients could perform their own straightening and smoothing treatments at home?
Tackle beauty-oil questions and recommendations with savvy.
The word “oil-free” has long been one of the most prized words used in skin care; in particular, when recommending products to younger, oilier skin types. However, not all oils are evil. Not only do oils not break out the skin, they have a myriad of therapeutic properties. Indeed, one of the most feared skincare ingredients—oil—was used by Cleopatra to alleviate the drying effect of the desert on her skin.
Consider these powerful insights from industry leaders Gail Federici, Amy Errett and Alli Webb.
The Biannual WWD Beauty CEO Summit, held May 7-9 at The Breakers in Palm Beach, Florida, brought together more than 300 beauty executives, both "Davids" and "Goliaths," industry giants and newcomers. The theme of this year's summit was Metamorphosis, and Winston Churchill's famous quote was regularly referenced: "To improve is to change; to be perfect is to change often."
Read about highlights from three of the most powerful presentations in the Beauty Store BusinessAugust digital edition!
What do antibacterial soaps and fake mustaches have in common? They are cosmetics. They both fit the definition of "cosmetic" under the Federal Food, Drug, and Cosmetic Act (FFDCA), the federal law that governs cosmetics as well as foods and drugs.
Follow this advice to turn workers' attitudes from the dark side to more productive, positive ones.
Do your employees play well with shoppers? Do they engage with the public in ways that spark sales and promote loyalty? In the best of worlds you would always answer "yes." The fact is every business has some employees who have a tendency to look on the dark side of things—a habit that can create negative interactions with customers. And even the sunniest workers have bad days. The cause might be a perceived snub from a supervisor. Or maybe it's a marital crisis or a financial issue. Whatever the reason, the result is the same: a grumpy employee who alienates customers.