Optimize Your Mobile Email Marketing

Optimize Your Mobile Email Marketing
Don't miss out on this crucial tool.

Beauty store email marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money on the table, according to two new reports on email usage. "We have been optimizing our emails for all devices, including mobile, for some time now," says Rudy Falco, COO of AVEYOU Beauty Boutique. "This is 100% necessary, as I believe that more people receive their email on phones and tablets than they do on desktop computers."

Features: Multicultural Moguls

The Mixed Chicks want to share an important message: Let your natural curls be defined - not your race.

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park, California.

Web Recruiting Basics

Optimize online recruiting to find great prospects.

With technology's relentless evolution, beauty stores have a fresh crop of digital tools they can use to pinpoint hot recruiting prospects in cyberspace and grab the creme de la creme before they get away. The new tools come at an opportune time, given that the economy is heating up and skilled workers are harder to come by. Indeed, according to the Jobvite 2015 Job Seeker Nation Study, only 35% of job seekers think it was tougher to find a job in 2014 than the prior year. The rest believe it's about the same or easier.

Guest Column: Counterfeit Beauty Products

Here's how to identify those fake items and get them out of your supply chain from an expert.

The problem of counterfeit cosmetics and other counterfeit beauty products has become much more prominent and frightening of late with reports of fake beauty SKUs containing toxins that have led to several serious, high-profile injuries — and even one death.

Industry M&A Activity Heats Up

Big corporations have been buying smaller, successful companies as a way to fuel their own growth.

If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014 and 2015 to date have been much more interesting. There are numerous factors that explain this new appetite for deals—yet from my vantage point one stands out: It is all about the niche brands right now. Be it the democratic nature of social media, the decline of department-store power or a shift in consumer mood, it is cool to be indie, to be niche, to be small.

Savvy Email Marketing

Think you know all about email marketing? Here are a number of top tips on boosting your sales by building your brand.

With all the ballyhoo lately about the sales power of social media, it might be tempting to view email marketing as old technology that should be put on the back burner and forgotten. But that would be a mistake. Designed corruptly, an email campaign is a terrific sales booster that can magnify the effects of social media.

Read the full article in the Beauty Store Business October Digital Edition.

[Image: iStockphoto, Getty Images Plus collection]