Beauty Influencers Continue to Dominate Social Platforms

Consumers are increasingly looking to beauty videos to help shape their beauty purchase decisions, according to “Digital Makeover: The Social Video Beauty Ecosystem” report released by video-advertising technology company Pixability.

YouTube, alone, has seen an increase of 65 percent in total beauty views year over year; and beauty personalities continue to lead the way, over beauty brands, in catching viewers’ attention.

California Legislation Allows Barbers, Beauticians to Serve Alcohol

California Governor Jerry Brown has signed Bill AB 1322, which allows beauticians and barbers to serve alcoholic beverages in their shops without a license. The bill, which was sponsored by California assembly members Tom Daly and Scot Wilk, was originally introduced in February 2015 and was signed into law Sept. 28, 2016.