News

American Express Debuts Small Business Saturday Night

American Express is debuting Small Business Saturday Night this year—its fifth year running Small Business Saturday. The new platform is set to build on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the sun goes down on Nov. 29.

New PBA Executive Summit Nears 90% Maximum Capacity

The Professional Beauty Association's PBA Executive Summit 2014 to be held Dec. 4-5 at the Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, Arizona, has filled up quickly but there's space for some more executives, the PBA told Beauty Store Business Nov. 17.

All U.S. Sally Beauty Supply Stores to Roll Out Nail Studios

All U.S. Sally Beauty Supply stores should have Nail Studios with more than 750 shades of nail polishes near their entrances by January 2015, a top Sally Beauty Holdings executive said Nov. 13 in a conference call with analysts discussing the company's fiscal 2014 fourth-quarter and fiscal 2014 financial results released the same day.

Andis American Legacy Collection: Round 2

An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers.

In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the employees involved.

Chilling Out On the Holidays

The holidays are always stressful. Here are creative ways to combat this seasonal malady and boost your profits.

It's the busiest season of the year—and the most stressful. If the time between Black Friday and Christmas can make or break a store, success to a large extent depends on effective customer engagement by a motivated staff. Too often, frustrated and distracted employees deal poorly with the public and that can affect revenue. Customers are less likely to buy when the staff is clearly not having a good time. And profits can soften further when frazzled employees call in sick, leaving a skeletal staff to deal with shoppers frustrated by reduced service levels. What causes holiday stress?

Beauty Stocking Stuffers to Take Off This Holiday Season

Small items, makeup and fragrances are expected to take front and center this coming holiday season, according to the NPD HIGHLIGHTS: Beauty Holiday 2014 Outlook.