Seventy-eight percent of retail chief financial officers anticipate their online sales to grow this year, according to a recent survey from BDO USA, a business advisor to consumer business companies. Overall, CFOs forecast an impressive 9.9% boost to ecommerce sales this year. This projected increase comes after the Commerce Department’s estimate of a record-breaking $304.9 billion in U.S. online sales in 2014.
Explore the value and legitimacy of this growing skincare niche for your beauty store.
I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.
Here are some of the recent facts about masks that have me thinking.
Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.
The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.
Horst M. Rechelbacher—the founder of Intelligent Nutrients and before that AVEDA Corp.—was honored as one of a dozen natural products-industry influencers who were officially inducted into New Hope Natural Media's Hall of Legends during the 2015 Natural Products Expo West in Anaheim, California.
Rechelbacher—who passed away in February 2014—was the only personal-care inductee in the annual event of the natural-products industry's greatest contributors, and Intelligent Nutrients was the only beauty brand represented this year.