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Small, Medium Businesses Dominate Social Media Business Promotion

Small, Medium Businesses Dominate Social Media Business Promotion

Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.

Meet Sal Mauceri: CEO Savvy That Makes a Difference

Sal Mauceri
Sal Mauceri, Wella North America’s new CEO, focuses on leading innovations to maximize success for consumers, stylists and beauty stores.

Already established with a proven track record in business and marketing, Salvatore Mauceri discovered the beauty industry in 2005—and he hasn’t looked back. As the director of global developing markets for Wella, the Salon Professional Division of P&G, he built business in more than 90 countries. But this year, he accepted a new role as North America CEO. And this self-described “very competitive person” who always wanted to “make a big difference” is already enacting savvy advancements, from open-line innovations to an increased focus on education.

Cleansing, Exfoliating—And When It Is Too Much of Both

Ada S. Polla
Help your customers apply the right balance to keeping clean, healthy skin.

While I often hear of women who do not wash their face before they go to bed, I also often see the opposite, namely men and women who wash, cleanse and scrub too much, thinking that “squeaky clean” is the goal. As is often the case, a right middle is the best. As you recommend various cleansers, cleansing tools and exfoliators, here are some things to keep in mind.

Read the full story in the Beauty Store Business October Digital Edition.

[Image courtesy of Ada S. Polla]

Groupon Expands Deal Builder Tool, Reaches 25,000 Deals

Groupon has added several additions to its popular Deal Builder tool for merchants, expanding the platform to include restaurants and providing all businesses with greater control over the appearance and structure of their promotion.

Consumers to Increase Halloween Spending

Consumers to Increase Halloween Spending

The average adult is expected to spend $77.52 on Halloween this year, up from last year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. Total spending on Halloween is expected to reach $7.4 billion.

“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF president and CEO Matthew Shay.

2016 and Beyond: Color Trends Forecast Revealed

2016 and Beyond: Color Trends Forecast Revealed

Soft nudes and blushes on the lips and cheeks juxtaposed with pops of bold, contemporary chroma for eyes and nails are a glimpse into the variety of trends to look forward to beginning in 2016, according to Color Trends 2016+, the seventh annual color and beauty trends forecast from Impact Colors.