Holiday shoppers plan to shop both in-store (94%) and online (92%) this upcoming season, with 94% of consumers planning to shop from a computer and 49% making purchases from a mobile device, according to the 2015 Holiday Shipping Survey from Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce. The survey results show that participants want an array of choices and alternatives they may select to address shopping, shipping and returns preferences.
Business is going great, but don't let that stop you from updating the fundamentals in your store.
Is this the year you finally complete some of those back-burner projects? Perhaps you’ve been meaning to clean out the file cabinets or you’ve wanted to spruce up the employee breakroom. Maybe it’s something more self-serving, but still important, such as getting training for new software or attending a seminar on management, marketing or social media. You probably have lots of tasks that you’ve been meaning to get to, but sales, personnel problems and cost-cutting always seem to take precedence.
This year’s holiday retail season is expected to be strong in the United States. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year—and the highest since the 6.3% rise in 2011.
Shoppers are very interested in wi-fi and location-based in-store services, such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual installment of the Zebra Technologies Corp.Global Shopper Study.
Did you miss this beauty news in one or more of the celebrity-watching consumer magazines in print or online? DeAnna Pappas (pictured) of "The Bachelorette" TV show on ABC is the celebrity spokesperson for Gabriel Cosmetics during September, the multiple natural beauty-brands supplier has announced.