News

Indie Beauty Expo Announces Its Best In Show Award Winners

The winners of the first-ever Best In Show Awards from the inaugural 2015 Indie Beauty Expo, which took place Aug. 27 in New York City, highlights some of the hottest indie beauty brands on the market. The winners span 14 categories, ranging from body to hair and even branding.

“At its core, iBE is about recognizing and celebrating the creativity and ingenuity of the passionate entrepreneurs leading independent brands," said Nader Naeymi-Rad, co-founder of iBE. “It is an honor to be able to recognize the pioneers among pioneers.”

NY NOW Early Bird Registrants Qualify for VIP Experience

NY NOW, the Market for Home, Lifestyle + Gift, winter 2016 Market is offering incentives for new and returning attendees. Now through Oct. 31, qualified attendees who successfully pre-register to attend the winter 2016 edition of NY NOW will be automatically entered into a drawing to win one of 10 prize packages, including Ultimate VIP NY NOW Experiences and $250 American Express gift cards. This incentive does not apply to exhibitors or members of the media.

Millennials Want Fun Loyalty Programs

Thirty-four percent of millennials said the word that best describes their participation in a customer reward program is “fun,” according to loyalty-marketing research, publishing and education company COLLOQUY, via its nationwide survey of 1,000 consumers. Furthermore, millennials scored 24% higher than the general population (18- to 65-year-olds and older) on the loyalty-needs-to-be-fun description.

derma e ZenDen Invitation-Only Beauty Services Attract VIPs

derma e, known for its award-winning, vegan, antioxidant- and vitamin-rich beauty products, has continued to enjoy the success of its ZenDen invitation-only beauty services space located in its headquarters in Simi Valley, California.

The newly opened beauty space is positioned as a holistic haven where guests can relieve stress and promote healthy balance for skin-to-soul rejuvenation. It's already attracted VIP celebrities, journalists and social-media stars since it opened earlier this year.