The U.S. beauty industry is a $56.63 billion dollar market, and social media has become a massive avenue for brands to market their products and engage consumers.
Technology and data company Engagement Labs, creator of eValue Analytics and the eValue score, released data rankings of the top women’s U.S. beauty brands in the haircare, skincare and makeup categories on social media, which includes Facebook, Twitter and Instagram.
ULTA Beauty's Ultamate Rewards loyalty program now has "16.1 million active members" and "drives well over 80%" of the national beauty retailer's sales, CEO Mary Dillon told analysts during her opening remarks in the public company's second quarter 2015 earnings conference call Aug. 27.
The number of ULTA's Ultamate Rewards members is up 18% over the prior 12-month period, according to Dillon.
The time has come for men to save face. While 80% of men use grooming products, facial skin care is the category with the biggest opportunity to expand usage, according to global information company The NPD Group’s 2015 Men’s Grooming Consumer Report. Reasons for non-usage among men vary, giving insight that an opening exists to further draw in Millennials as well as to reinvigorate and educate most men on the preventative benefits of facial skin care.
Skin Authority and the My Skin Authority App are game-changers in how people shop for & experience beauty, as well as how retailers sell skin care. My Skin Authority is marketed as the first free, interactive mobile app that connects people with a certified skincare coach to give them personalized recommendations and guidance at the point of sale, at home or while on the go.