News

RangeMe Partners With The Windy City Gift Trade Show

RangeMe—the online platform that streamlines new-product discovery between suppliers and retailers—and Urban Expositions, one of the fastest-growing trade show-management companies in the United States, have announced that the Windy City Gift Show will leverage RangeMe’s technology to provide exhibitors greater reach to connect with buyers.

U.S. Millennials Prefer "Peer" Endorsements

The results of a recent, large-scale, national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions by Collective Bias—a leader in shopper-focused influencer marketing—are out: Involving 14,000 adults, it found that 30% are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70% of 18 to 34 year olds had the highest preference for “peer” endorsement.

LA Indie Beauty Expo Draws Success

The Indie Beauty Expo successfully debuted in Los Angeles at the Shrine Auditorium and Expo Hall May 4-5. The two-day event showcased over 105 indie beauty brands including but not limited to: Joanna Vargas Skincare, The BrowGal by Tonya Crooks, SkinOwl, Pacifica, top Crème Collective brands (tenoverten, Vapour, worker B, etc.) and as seen on Shark Tank/Mark Cuban’s invested brand, Simple Sugars.