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Beauty Influencers Continue to Dominate Social Platforms

Consumers are increasingly looking to beauty videos to help shape their beauty purchase decisions, according to “Digital Makeover: The Social Video Beauty Ecosystem” report released by video-advertising technology company Pixability.

YouTube, alone, has seen an increase of 65 percent in total beauty views year over year; and beauty personalities continue to lead the way, over beauty brands, in catching viewers’ attention.