This year, 2016, is the year of retail redefined. When I say redefined, I mean forever changed. It’s no longer about product on the shelf. Retail is about telling a story. Retail shelves are the new-age magazine cover.
Speaking of stories, ecommerce was the big story of holiday shopping. MasterCard SpendingPulse reports ecommerce grew roughly 20% during the season, compared to 2014. The report also shows overall spending rose 7.9% (1). However, the retail news is not all rosy. As I’m writing this piece, Macy’s, Gap and JCPenney announced store closures.