News

Oil, Clay, Mud Beauty Regimens On The Rise

Oil and clay were recognized and used regularly by the Ancient Egyptians for their beauty benefits, but in today’s world these ingredients have only recently become beauty buzzwords. They are also the two skincare textures experiencing the greatest growth within the U.S. prestige beauty industry, according to global information company The NPD Group's research gathered from BeautyTrends, its POS tracking service, which measures the performance of fragrances, makeup and skincare products.