Top Ranked Beauty Brands Revealed

The U.S. beauty industry is a $56.63 billion dollar market, and social media has become a massive avenue for brands to market their products and engage consumers.

Technology and data company Engagement Labs, creator of eValue Analytics and the eValue score, released data rankings of the top women’s U.S. beauty brands in the haircare, skincare and makeup categories on social media, which includes Facebook, Twitter and Instagram.