News

2015: The Year in Review

How well did you follow beauty news in 2015? Find out! Take this quiz and have some fun.

1.) The Procter & Gamble Co. announced the signing of a definitive agreement to merge 43 of its beauty brands in a $12.5-billion deal with ... in a Reverse Morris Trust transaction. The transaction includes Wella, the Salon Division of P&G.
A.) L'Oréal
B.) Unilever
C.) Coty
D.) Revlon

2.) Helen of Troy created a new position—global beauty president—and the name of that executive is …
A.) Julien Mininberg
B.) Timothy Meeker
C.) Leah Bailey
D.) Tom Benson

Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.