Beauty Store Business recently chatted with Cosmoprof North America's marketing director, Daniela Ciocan, to provide all key details about the upcoming show's educational lineup and offerings. Look for the full Q&A interview, "CPNA Releases New Educational Offerings" by Liz Barrett, in the May print issue (starting on page 26) out around mid-April or so.
Explore the value and legitimacy of this growing skincare niche for your beauty store.
I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.
Here are some of the recent facts about masks that have me thinking.
Seventy-eight percent of retail chief financial officers anticipate their online sales to grow this year, according to a recent survey from BDO USA, a business advisor to consumer business companies. Overall, CFOs forecast an impressive 9.9% boost to ecommerce sales this year. This projected increase comes after the Commerce Department’s estimate of a record-breaking $304.9 billion in U.S. online sales in 2014.
Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.
The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.