News

Women Plan to Buy More Natural Beauty Products

Over the next two years, 35 percent more women consumers are expected to purchase natural beauty products, according to a Green Beauty Barometer survey by Kari Gran, maker of all-natural skincare products. Furthermore, the regions of the United States that expect to see the largest increase in natural beauty product purchases are the Midwest and Northeast regions (both to the tune of 36 percent).

Google Home Technology for Efficient Beauty Shopping!

Google recently released its tech device Google Home, which is powered by Google Assistant, and is a competitor to Amazon Echo.

Google Home is quite the virtual assistant. It’s more than just a voice-activated Google browser. It offers a variety of conveniences that make your day easier, such as connecting to home or office gadgets that control lights and temperature; and it adds a decorative touch to your home or office.

Beauty Influencers Continue to Dominate Social Platforms

Consumers are increasingly looking to beauty videos to help shape their beauty purchase decisions, according to “Digital Makeover: The Social Video Beauty Ecosystem” report released by video-advertising technology company Pixability.

YouTube, alone, has seen an increase of 65 percent in total beauty views year over year; and beauty personalities continue to lead the way, over beauty brands, in catching viewers’ attention.