The Professional Beauty Association will be guiding new exhibitors on how to have a stress-free, productive exhibiting experience during its webinar, "New Exhibitors: Expectations & Execution," Sept. 18 at noon EDT.
The 45-minute complimentary Webinar will:
Discuss why event research is vital
Address how to abide by show management rules
Provide creative pre-marketing strategies to build awareness
Explain how to create and implement an exhibitor plan
Andis Co., maker of professional hair appliances and tools, has added Al Arends to its team as marketing product manager.
Arends will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. He will report to Karen Formico, vice president of marketing.
Murad, the skincare brand founded by Howard Murad, M.D., FAAD, is scheduled to open the company’s first official stand-alone retail boutique in October 2014. The opening of the 1,500-square-foot storefront—which will serve as Murad’s Global Flagship retail location—coincides with the celebration of Murad’s 25th anniversary this year. The store will be located on West 3rd Street in Los Angeles. Construction began the week before the Labor Day holiday.