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Jeffree Star wants more, more, more!

Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.

It was an exciting night for fans who were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.

Halloween Spending Expected to Reach $6.9 Billion

As retailers gear up for the holiday-season influx of shoppers, Halloween ought to be high on their list. More than 157 million Americans are expected to celebrate Halloween this year, spending an average of $74.34 per person, with total spending reaching $6.9 billion this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics.