Ian Ginsberg, president of C.O. Bigelow Apothecaries, discusses the history of his iconic business—and how it has remained relevant for 176 years.
For many the word “apothecary” may trigger romantic images of cobblestone streets and hand-labeled tinctures custom-made to cure ailments. But though C.O. Bigelow—the oldest apothecary in America—has its roots firmly entrenched in those bygone days, it has also admirably evolved and grown to keep up with the times. Today, the company continues to wow customers with its well-edited selection of products—including its own line and imports from around the world—a personalized in-store experience and stellar staff members.
The Professional Beauty Association will be guiding new exhibitors on how to have a stress-free, productive exhibiting experience during its webinar, "New Exhibitors: Expectations & Execution," Sept. 18 at noon EDT.
The 45-minute complimentary Webinar will:
Discuss why event research is vital
Address how to abide by show management rules
Provide creative pre-marketing strategies to build awareness
Explain how to create and implement an exhibitor plan
Andis Co., maker of professional hair appliances and tools, has added Al Arends to its team as marketing product manager.
Arends will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. He will report to Karen Formico, vice president of marketing.