Educational sessions will complement product finds and special after-hour events during the winter edition of NY NOW, The Market for Home + Lifestyle, Jan. 31-Feb. 4, 2015, at New York City’s Jacob K. Javits Convention Center. Industry experts will share design and color trends, social-media and related marketing strategies, the basics of importing and other business-building advice.
A new beauty platform has emerged allowing consumers to shop for beauty products and donate 5% of the purchase price of each product to a cause of their choice, all at the same time, through BeautyKind.us. The newly launched ecommerce site offers customers prestige makeup, skin care, fragrances, hair and nail products.
A recent study of more than 2,100 U.S. residents found that 62% of them expect live chat to be available on mobile devices, and 82% would use it. The survey, which was commissioned by Moxie Software, also identified the rising trend of live online chat for sales and support assistance and found that 75% of survey respondents would prefer to use live online chat versus calling to speak with an agent.
Sherri Sebastian, owner of fragrance brand Sebastian Signs, discusses the growing indie perfume movement - and how retailers can tap into the trend.
Sporting a diverse background - forays in chemistry, food and winemaking - Sherri Sebastian always knew she'd find herself steeped in the science of fragrance. She began as a professional perfumer in New York, developing scents for major brands, including Coty and Estée Lauder, but Sebastian eventually recognized the need for fragrances designed to satisfy the growing legions of customers who seek artisan and eco-friendly solutions.