Sixty-one percent of shoppers, about 140 million, say they will or may shop either Thursday, Friday, Saturday or Sunday during Thanksgiving weekend, according to the National Retail Federation's Thanksgiving Weekend Expectations survey, conducted by Prosper Insights & Analytics.
American Express is debuting Small Business Saturday Night this year—its fifth year running Small Business Saturday. The new platform is set to build on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the sun goes down on Nov. 29.
All U.S. Sally Beauty Supply stores should have Nail Studios with more than 750 shades of nail polishes near their entrances by January 2015, a top Sally Beauty Holdings executive said Nov. 13 in a conference call with analysts discussing the company's fiscal 2014 fourth-quarter and fiscal 2014 financial results released the same day.
An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers.
In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the employees involved.