News

PBA Executive Summit 2014 to Debut This December

PBA Executive Summit 2014 to Debut This December

The Professional Beauty Association will introduce an event for upper-level management on Thursday, Dec. 4, and Friday, Dec. 5, 2014, in Scottsdale, Arizona.

The PBA Executive Summit—which the trade association is starting to advertise now—is being designed to feature panel discussions with salon-industry and business thought leaders while providing attendees with an exceptional networking environment.

The 2014 summit—themed "Consumer IQ"—will explore current and future trends as well as how to cultivate future leadership.

Consumers Spend $37 Billion for Valentine’s Day

Consumers Spend $37 Billion for Valentine’s Day

Consumers aren’t afraid to spend on Valentine’s Day this year. Spending is expected to reach $37 billion, as 74% of consumers intend to spend an average $213, according to the latest American Express Spending & Saving Tracker.

KALLISTA Partners With Five Full-Service Distributors

KALLISTA Partners With Five Full-Service Distributors

KALLISTA, which is branded as the first company fully dedicated to the needs of professionals, has launched throughout the United States with five full-service distributors.

The brand’s introductory products include two hand cream formulas created specifically for salon professionals whose hands are in water and chemicals daily and endure high heat.
 

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”

Consumers Embrace Mobile Content From Retailers, Brands

Consumers Embrace Mobile Content From Retailers, Brands

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to the recent “Boost Your Mobile Shopper IQ” study from Key Ring—a shopping app that's part of G/O Digital, a Gannett Co.