News

Palladio Beauty Relaunches

Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.

The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the
 positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.

Hall of Legends at 2015 Natural Products Expo West Honors Horst M. Rechelbacher

Horst M. Rechelbacher—the founder of Intelligent Nutrients and before that AVEDA Corp.—was honored as one of a dozen natural products-industry influencers who were officially inducted into New Hope Natural Media's Hall of Legends during the 2015 Natural Products Expo West in Anaheim, California.

Rechelbacher—who passed away in February 2014—was the only personal-care inductee in the annual event of the natural-products industry's greatest contributors, and Intelligent Nutrients was the only beauty brand represented this year.