Edgecase has launched Visual Shopping, a solution that allows retailers to provide their mobile shoppers with a highly visual and intuitive product-discovery experience that feels more like an app than a website. With Visual Shopping, retailers can offer a Pinterest-like shopping experience that’s personal and memorable—and all within the mobile browser. Shoppers, liberated from menus and search boxes, are visually immersed in relevant products with the ability to save, share or continue to browse at every point.
Beauty Store Business recently chatted with Cosmoprof North America's marketing director, Daniela Ciocan, to provide all key details about the upcoming show's educational lineup and offerings. Look for the full Q&A interview, "CPNA Releases New Educational Offerings" by Liz Barrett, in the May print issue (starting on page 26) out around mid-April or so.
Explore the value and legitimacy of this growing skincare niche for your beauty store.
I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.
Here are some of the recent facts about masks that have me thinking.