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Poshly: Where Beauty Meets Data

Poshly: Where Beauty Meets Data
Beauty/tech guru Doreen Bloch talks all about her consumer-data company for the beauty business—including its recent acquisition of Coterie.com.

For years now, we’ve come to know “ecommerce” as the selling of goods over the Internet. So when Poshly came along in 2012 with a business model that sold nothing but instead ran online contests to give product away, we were intrigued. Was it genius or crazy?

When the site won L'Oréal’s NEXT Generation Women in Digital Award and the InStyle Best of the Web Award during its first year online, it became glaringly apparent that Poshly co-founder and CEO Doreen Bloch was onto something big.

Kardashian Sisters Partnering With Farouk Systems on Hairstyling Products, Tools & Accessories

Kardashian/Farouk: Hairstyling, Tools, Accessories

Farouk Systems is partnering with the Kardashian sisters—Kourtney, Kim and Khloé—to launch Kardashian Beauty, "a complete line" of "professional, salon-quality hairstyling products, tools and chic accessories" at "an approachable price point" that are scheduled to be offered through select retailers nationwide in spring 2015.

Known for setting hair trends via constantly updated hairstyles, the Kardashian sisters have become icons in beauty.

Is Your Website Pulling Its Load?

Web analytics can drive sales; learn how to employ them to boost your bottom line.

Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity.

Millennial, Gen X, Boomer Women Share Similarities

Despite some key distinctions in areas such as communication preferences and smartphone usage, women of all ages share surprising similarities when it comes to their shopping habits, according to SheSpeaks' new #GenWomen Survey.

FragranceNet.com: The Sweet Smell of Success

Jason Apfel reveals what's kept FragranceNet.com a leader for nearly two decades—and why fragrances should be on your shelves.

When it comes to offering fragrances online, FrangranceNet.com is a clear leader, touting more than 15 million visitors annually, more than 2 million packages shipped worldwide per year, and holding a ranking of 153 in the Internet Retailer Top 500 Guide. With so many online perfume retailer choices, we wanted to know what makes FrangranceNet.com stand out from the pack.

How the Right Store Image Boosts Sales

Image is everything. Attract and retain customers with a concise, exciting store image.

Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds? If the picture is as compelling as one of the world's largest beverage companies, you have succeeded in creating a brand that can add real dollars to your bottom line. But as attractive as a shiny store brand sounds, chances are your own could use a little polishing.