News

Perfect365 Adds Virtual NYX Makeup to its Offering

Augmented reality continues to broaden its reach in beauty. Webby-award winning virtual beauty platform Perfect365, with more than 100 million users, and NYX Professional Makeup have partnered via Perfect365 PRO to aid NYX makeup artists in developing looks for their clients. The app allows makeup artists to create looks for their clients via a live augmented reality mirror, which now includes 60 virtual NYX Professional Makeup products.

Udell Celebrates Colortrak’s Summer of Color

Gerry Udell, Inc. recently celebrated the success of the Colortrak’s 2017 Summer of Color Contest, which features exciting giveaways. This year’s collection of tools, The Candy Collection, includes three multicolor caddy bowls, three color brushes, three reusable spongelights and one paddle. The contest involved posting "your sweetest candy-colored creations" (using hashtags like #WeWantCandy and more) for a chance to win. The grand prize, valued at $4,000, is an all-expense paid trip to New York and an Editorial Photoshoot Workshop with a major beauty magazine.

Umi Shave Club Boosts Women's Shaving Market

What Dollar Shave Club did for men, Umi Shave Club could do for women. Aiming to provide a superior shaving experience, Umi Shave Club has launched its online monthly women’s shaving products subscription service, perfectly timed for skin-baring warm weather. The service offers natural shaving products—including moisturizer and shaving cream—and, of course, precision razors at a price the company claims is “the best value on the market today for women who want a great, close shave.”

Dr. Bronner’s Partners With Sea Shepherd

Supporting causes that are closely linked to a brand’s values continues to be a trend in natural beauty. Top-selling natural soap brand Dr. Bronner’s has announced plans to supply soap to three ships belonging to international non-profit, marine wildlife conservation organization Sea Shepherd. Founded in 1977, Sea Shepherd will be launching a campaign to save pilot whales off the coast of the Faroe Islands.

Jeffrey Davidson Appointed New CEO of JD Beauty/Wet Brush

Effective as of June 1, 2017, the JD Beauty/Wet Brush board of directors recently announced that Jeffrey Davidson will be the company's new chief executive officer. Davidson is well versed in what the role will entail, as he has previously served as a CEO at other reputable companies such as Magic Cinemas, Lindsay Phillips and MB Associates. His resume also boasts a position as a managing partner of Coqui Capital.