News

U.S. Millennials Prefer "Peer" Endorsements

The results of a recent, large-scale, national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions by Collective Bias—a leader in shopper-focused influencer marketing—are out: Involving 14,000 adults, it found that 30% are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70% of 18 to 34 year olds had the highest preference for “peer” endorsement.

LA Indie Beauty Expo Draws Success

The Indie Beauty Expo successfully debuted in Los Angeles at the Shrine Auditorium and Expo Hall May 4-5. The two-day event showcased over 105 indie beauty brands including but not limited to: Joanna Vargas Skincare, The BrowGal by Tonya Crooks, SkinOwl, Pacifica, top Crème Collective brands (tenoverten, Vapour, worker B, etc.) and as seen on Shark Tank/Mark Cuban’s invested brand, Simple Sugars.

New Hires at VNC Sales & Marketing

Kenny Rogers, VNC Sales & Marketing Southwest Rep

VNC Sales & Marketing recently welcomed Kenny Rogers, a veteran beauty rep, to its southwest sales team. "Kenny has been in the professional beauty business for several decades. As a rep in the Southwest Kenny will be handling key accounts in and around the Dallas area as well as Houston and outlying areas," says Kevin Van Nest, principal at VNC.

"Also new to our team in the Dallas office we are happy to welcome Griselda Mendoza as our new key account manager," says Van Nest. "We would also like to announce that Justin VanNest will be handling the BSG account."