Understand the importance of teaching teenagers good skincare habits to sell more products.
I was 15 when my grandmother first took me to see an esthetician for a facial. This was on top of the fact that my father is a dermatologist and was carefully looking at my skin and the emergence of a few pimples here and there. My grandma told me that while my father was always going to be able to fix pimples, the esthetician would be able to teach me how to prevent them. She would teach me about skin health care. I am forever grateful for that first facial visit.
No matter how clean and stylish you think your store is, it can always be improved. Read on for eight store makeover tips that won't break the bank.
With an improving economy, a drop in unemployment, and an overall better fiscal outlook, stores are beginning to see more customers. Finally. Just as you are experiencing an uptick, so are your competitors. If you want to attract and keep potential new customers, it may be time to give your store the ultimate makeover. Your customers are always seeking a makeover for themselves, so why can't your store go through one too? Sometimes all we need is just a little freshening up, a thorough cleaning, or some small changes to make people notice. Other times, we need something more drastic.
The Professional Beauty Association has announced Jody Ryan as its new director of marketing & communication. She joins the PBA with more than 17 years of marketing communications experience, including marketing, media, brand engagement and strategic planning.
After a year off at Cosmoprof North America 2014, Cosmoprof North America will once again offer its popular "Las Vegas' Best Beauty Retailers" tour in a collaboration with Beauty Store Business on the Saturday before this year's show officially starts (July 11).