News

Sample Subscriptions Lead Customers to Beauty Retailers

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

Groupon Announces the Most Pampered City

In honor of Beauty Week, Groupon set out to find the most pampered cities in America. To determine the winner, the local commerce and daily deals site ranked 150 cities based on how much residents have spent so far this year on pampering Groupon deals, including haircuts and coloring, nails, facials, teeth whitening and tanning.

The internal study evaluated cities in those categories on a purchases per subscriber basis. And the results revealed that the “Most Pampered City in America” is Green Bay, Wisconsin.

Fragrance Proves Essential to Beauty Routines

Poshly Fragrance Report

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.

Get the Look: The Shaved Head

Get the Look: The Shaved Head

Achieving and maintaining the shaved-head look takes a bit of practice, but the results are worth it.

Find out how to get the look in the Beauty Store Business July Digital Edition.

[Image: ThinkStockphotos.com]

L'Oréal USA Collaborates With StyleSeat

L'Oréal USA Professional Products Division is collaborating with StyleSeat.com, an online destination of beauty and wellness services for salon professionals and their clients.

Consumers Prefer In-Store Shopping

Ninety percent of consumers prefer shopping in brick and mortars and more than half of online retail sales are captured by brick and mortars, according to the "Omnichannel Shopping Preferences Study" by A.T. Kearney, a global management consulting firm.