An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers.
In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the employees involved.
The holidays are always stressful. Here are creative ways to combat this seasonal malady and boost your profits.
It's the busiest season of the year—and the most stressful. If the time between Black Friday and Christmas can make or break a store, success to a large extent depends on effective customer engagement by a motivated staff. Too often, frustrated and distracted employees deal poorly with the public and that can affect revenue. Customers are less likely to buy when the staff is clearly not having a good time. And profits can soften further when frazzled employees call in sick, leaving a skeletal staff to deal with shoppers frustrated by reduced service levels. What causes holiday stress?
Educational sessions will complement product finds and special after-hour events during the winter edition of NY NOW, The Market for Home + Lifestyle, Jan. 31-Feb. 4, 2015, at New York City’s Jacob K. Javits Convention Center. Industry experts will share design and color trends, social-media and related marketing strategies, the basics of importing and other business-building advice.
A new beauty platform has emerged allowing consumers to shop for beauty products and donate 5% of the purchase price of each product to a cause of their choice, all at the same time, through BeautyKind.us. The newly launched ecommerce site offers customers prestige makeup, skin care, fragrances, hair and nail products.