Check out the latest cases that affect our industry.
Disputes and lawsuits are part of the American way of doing business. You can control when you are the plaintiff bringing a lawsuit, but being sue is usually a major unanticipated and resented disruption. Businesspeople want to know if their companies will be sued so they can anticipate and plan for their resources and expenses, but unfortunately lawyers can't see into the future to know when businesses will find themselves hauled into court as defendants.
Promotions help determine where a customer shops and what they buy, according to a recent study by RetailMeNot, a marketplace for digital offers. The study, which was conducted using Google Consumer Surveys (and other third-party research) unveils several stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way.