One thing is for sure: the beauty industry has transformed drastically in the last 10 to 15 years. In that time, some new faces — and products — have appeared on the scene, as well as technological innovations that have transformed the way we market, discover and share new products with the world.
American International Industries has bought Model in a Bottle. Details of the deal were not released. The acquisition comes one year after the company’s purchase of Hollywood Fashion Secrets.
Cosmoprof North America and Perfect Corp. have partnered to launch the YouCam Makeup app at this year’s CPNA event, set for Las Vegas July 24-26. The interactive mobile beauty platform allows attendees to virtually sample exhibitor products in real time.
Attendees can experience selected items from four of the show’s Discover Beauty exhibiting brands through the app, according to Alice H. Chang, CEO of Perfect Corp.
NY NOW, the Market for Home, Lifestyle + Gift, announced the launch of its inaugural Retail Design Challenge, hosted by HGTV designer Meg Caswell. The new program will allow NY NOW attendees to showcase their retail design skills by submitting photos of their own store designs for a chance win prizes including the opportunity to participate in an exclusive breakfast with Meg herself! For more information and to enter, visit www.nynow.com/retaildesignchallenge.
Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus.