News

FragranceNet.com: The Sweet Smell of Success

Jason Apfel reveals what's kept FragranceNet.com a leader for nearly two decades—and why fragrances should be on your shelves.

When it comes to offering fragrances online, FrangranceNet.com is a clear leader, touting more than 15 million visitors annually, more than 2 million packages shipped worldwide per year, and holding a ranking of 153 in the Internet Retailer Top 500 Guide. With so many online perfume retailer choices, we wanted to know what makes FrangranceNet.com stand out from the pack.

How the Right Store Image Boosts Sales

Image is everything. Attract and retain customers with a concise, exciting store image.

Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds? If the picture is as compelling as one of the world's largest beverage companies, you have succeeded in creating a brand that can add real dollars to your bottom line. But as attractive as a shiny store brand sounds, chances are your own could use a little polishing.

Inside the Drybar Phenomenon

Executives Alli Webb, Michael Landau and John Heffner talk about the game changer's beginnings, impressive growth and future goals.

Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of the most transformational new businesses the beauty industry has seen in decades. With more than 2,000 stylists and 37 (and still growing rapidly) locations and its stripped-down menu of blow-dry services—no cuts or color—the unique brand has made a huge splash with its wildly popular business model from coast to coast.

Google SEO: What's Working Now for Beauty Stores

Google SEO: What's Working Now for Beauty Stores
Here are tips on how to make Google SEO work for you.

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.

Sample Subscriptions Lead Customers to Beauty Retailers

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

Groupon Announces the Most Pampered City

In honor of Beauty Week, Groupon set out to find the most pampered cities in America. To determine the winner, the local commerce and daily deals site ranked 150 cities based on how much residents have spent so far this year on pampering Groupon deals, including haircuts and coloring, nails, facials, teeth whitening and tanning.

The internal study evaluated cities in those categories on a purchases per subscriber basis. And the results revealed that the “Most Pampered City in America” is Green Bay, Wisconsin.