21 Days of Beauty

ULTA Beauty's Loyalty Program Passes 16-Million Mark

ULTA Beauty's Ultamate Rewards loyalty program now has "16.1 million active members" and "drives well over 80%" of the national beauty retailer's sales, CEO Mary Dillon told analysts during her opening remarks in the public company's second quarter 2015 earnings conference call Aug. 27.

The number of ULTA's Ultamate Rewards members is up 18% over the prior 12-month period, according to Dillon.

It's Day No. 9 in ULTA's 21 Days of Beauty!

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ULTA Beauty is nearing halfway in its 21 Days of Beauty event at its 450 or so locations across 43 U.S. states and at the beauty retailer's website.

The annual event, which began March 11 and lasts through March 31, focuses on fresh-faced, spring looks and corresponding free gifts-with-purchase, beauty tips, complimentary in-store consultations and demonstrations from top beauty-brand experts.