Beauty store email marketers operating without significant, robust accommodations for mobile device users are leaving trunks of money on the table, according to two new reports on email usage. "We have been optimizing our emails for all devices, including mobile, for some time now," says Rudy Falco, COO of AVEYOU Beauty Boutique. "This is 100% necessary, as I believe that more people receive their email on phones and tablets than they do on desktop computers."
U.S. Congressman Pete Sessions (R-Texas) introduced H.R. 4075, The Safe Cosmetics Modernization Act, Nov. 18.
"This legislation reforms and improves the Food and Drug Administration’s ability to streamline and strengthen consumer safety requirements without strangling small businesses in the cosmetic industry with onerous regulations," said Sessions, who is Chairman of the House Rules Committee.
Based on many requests from attendees as well as exhibitors for more time to meet and conduct business, Cosmoprof North America 2016 will have one more hour that its trade-show floor will be open on both the second and third days, show officials have told Beauty Store Business. Each of those days the show floor will open up one hour earlier than at Cosmoprof North America 2015.
Optimize online recruiting to find great prospects.
With technology's relentless evolution, beauty stores have a fresh crop of digital tools they can use to pinpoint hot recruiting prospects in cyberspace and grab the creme de la creme before they get away. The new tools come at an opportune time, given that the economy is heating up and skilled workers are harder to come by. Indeed, according to the Jobvite 2015 Job Seeker Nation Study, only 35% of job seekers think it was tougher to find a job in 2014 than the prior year. The rest believe it's about the same or easier.
Big corporations have been buying smaller, successful companies as a way to fuel their own growth.
If you are paying any attention to our industry, you cannot help but have noticed that the M&A scene has heated up. The year 2013 was certainly not stellar in terms of corporate marriages (or divorces). The years 2014 and 2015 to date have been much more interesting. There are numerous factors that explain this new appetite for deals—yet from my vantage point one stands out: It is all about the niche brands right now. Be it the democratic nature of social media, the decline of department-store power or a shift in consumer mood, it is cool to be indie, to be niche, to be small.
Think you know all about email marketing? Here are a number of top tips on boosting your sales by building your brand.
With all the ballyhoo lately about the sales power of social media, it might be tempting to view email marketing as old technology that should be put on the back burner and forgotten. But that would be a mistake. Designed corruptly, an email campaign is a terrific sales booster that can magnify the effects of social media.