ULTA Beauty'sUltamate Rewards loyalty program now has "16.1 million active members" and "drives well over 80%" of the national beauty retailer's sales, CEO Mary Dillon told analysts during her opening remarks in the public company's second quarter 2015 earnings conference call Aug. 27.
The number of ULTA's Ultamate Rewards members is up 18% over the prior 12-month period, according to Dillon.
While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.
Gather highlights from the event straight from the distributor VIP leaders who were in attendance.
The Professional Beauty Association held its fourth annual Distributor Executive Conference at the Neill Corp. headquarters in Hammond, Louisiana, this past April, bringing more than 50 beauty distributors from throughout the nation together for a day and a half of learning, networking and fun.
Mark Cuban discusses Beauty Pitch With Beauty Store Business at Cosmoprof North America 2015!
The Professional Beauty Association partnered with Cosmoprof North America to launch the ultimate brand presentation for beauty entrepreneurs at PBA Beauty Week 2015. Five finalists pitched their businesses to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria. Beauty Store Business executive editor Marc Birenbaum talks to Mark Cuban about the first-ever Beauty Pitch presentation and why he selected the winner.