beauty business

Small, Medium Businesses Dominate Social Media Business Promotion

Small, Medium Businesses Dominate Social Media Business Promotion

Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.

Meet Sal Mauceri: CEO Savvy That Makes a Difference

Sal Mauceri
Sal Mauceri, Wella North America’s new CEO, focuses on leading innovations to maximize success for consumers, stylists and beauty stores.

Already established with a proven track record in business and marketing, Salvatore Mauceri discovered the beauty industry in 2005—and he hasn’t looked back. As the director of global developing markets for Wella, the Salon Professional Division of P&G, he built business in more than 90 countries. But this year, he accepted a new role as North America CEO. And this self-described “very competitive person” who always wanted to “make a big difference” is already enacting savvy advancements, from open-line innovations to an increased focus on education.

Groupon Expands Deal Builder Tool, Reaches 25,000 Deals

Groupon has added several additions to its popular Deal Builder tool for merchants, expanding the platform to include restaurants and providing all businesses with greater control over the appearance and structure of their promotion.

Consumers to Increase Halloween Spending

Consumers to Increase Halloween Spending

The average adult is expected to spend $77.52 on Halloween this year, up from last year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. Total spending on Halloween is expected to reach $7.4 billion.

“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF president and CEO Matthew Shay.

2016 and Beyond: Color Trends Forecast Revealed

2016 and Beyond: Color Trends Forecast Revealed

Soft nudes and blushes on the lips and cheeks juxtaposed with pops of bold, contemporary chroma for eyes and nails are a glimpse into the variety of trends to look forward to beginning in 2016, according to Color Trends 2016+, the seventh annual color and beauty trends forecast from Impact Colors.

Don’t Worry, Be Happy

Don’t Worry, Be Happy
Believe it or not, keeping a positive attitude can actually boost your profits.

Happy workers mean higher profits. Customers are inspired to buy more when everyone on the job communicates a positive mental attitude. Saying’s not doing, of course. Just how can you promote good workplace vibes? Management gurus say it’s a two-step process. First, make a decision to develop and maintain your own healthy emotional outlook. Second, inspire this same mental state among your employees. It all starts with you.