beauty business

Emery to Join Cortex USA Sept. 1 as CEO

Emery to Join Cortex USA Sept. 1 as CEO

Longtime salon-industry executive Gregg Emery will be the new CEO of Cortex USA effective Sept. 1, Beauty Store Business has learned.

"It's a great opportunity to bring truly professional lines to the salon industry," Emery told BSB Aug. 18.

Established in 2004, Cortex is a supplier of advanced and fashion-forward products for both professional and home use—including blow-dryers, flat irons, curling irons, hairbrushes and other haircare items.

The PBA's Executive Director Writes an "Open Letter" to the Industry Regarding Deregulation

PBA's "Open Letter" to Industry Re: Deregulation

The executive director of the Professional Beauty Association has written an "open letter" to the professional-beauty industry about deregulation and the national attention it has recently received.

Poshly: Where Beauty Meets Data

Poshly: Where Beauty Meets Data
Beauty/tech guru Doreen Bloch talks all about her consumer-data company for the beauty business—including its recent acquisition of Coterie.com.

For years now, we’ve come to know “ecommerce” as the selling of goods over the Internet. So when Poshly came along in 2012 with a business model that sold nothing but instead ran online contests to give product away, we were intrigued. Was it genius or crazy?

When the site won L'Oréal’s NEXT Generation Women in Digital Award and the InStyle Best of the Web Award during its first year online, it became glaringly apparent that Poshly co-founder and CEO Doreen Bloch was onto something big.

Kardashian Sisters Partnering With Farouk Systems on Hairstyling Products, Tools & Accessories

Kardashian/Farouk: Hairstyling, Tools, Accessories

Farouk Systems is partnering with the Kardashian sisters—Kourtney, Kim and Khloé—to launch Kardashian Beauty, "a complete line" of "professional, salon-quality hairstyling products, tools and chic accessories" at "an approachable price point" that are scheduled to be offered through select retailers nationwide in spring 2015.

Known for setting hair trends via constantly updated hairstyles, the Kardashian sisters have become icons in beauty.

Is Your Website Pulling Its Load?

Web analytics can drive sales; learn how to employ them to boost your bottom line.

Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity.

Google SEO: What's Working Now for Beauty Stores

Google SEO: What's Working Now for Beauty Stores
Here are tips on how to make Google SEO work for you.

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.