While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.
The Professional Beauty Association held its fourth annual Distributor Executive Conference at the Neill Corp. headquarters in Hammond, Louisiana, this past April, bringing more than 50 beauty distributors from throughout the nation together for a day and a half of learning, networking and fun.
The Professional Beauty Association partnered with Cosmoprof North America to launch the ultimate brand presentation for beauty entrepreneurs at PBA Beauty Week 2015. Five finalists pitched their businesses to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria. Beauty Store Business executive editor Marc Birenbaum talks to Mark Cuban about the first-ever Beauty Pitch presentation and why he selected the winner.
Intrepid Investment Bankers, a leading middle-market investment bank, announced July 17 the acquisition of its client, Chatters Canada—the largest retailer of professional haircare products in Canada and one of the largest hair-salon operators in that country—by ONCAP, the middle-market private-equity platform of Onex Corp., in partnership with the existing management team. The investment is being made by ONCAP III.