The Professional Beauty Association will be guiding new exhibitors on how to have a stress-free, productive exhibiting experience during its webinar, "New Exhibitors: Expectations & Execution," Sept. 18 at noon EDT.
The 45-minute complimentary Webinar will:
Discuss why event research is vital
Address how to abide by show management rules
Provide creative pre-marketing strategies to build awareness
Explain how to create and implement an exhibitor plan
Andis Co., maker of professional hair appliances and tools, has added Al Arends to its team as marketing product manager.
Arends will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. He will report to Karen Formico, vice president of marketing.
Murad, the skincare brand founded by Howard Murad, M.D., FAAD, is scheduled to open the company’s first official stand-alone retail boutique in October 2014. The opening of the 1,500-square-foot storefront—which will serve as Murad’s Global Flagship retail location—coincides with the celebration of Murad’s 25th anniversary this year. The store will be located on West 3rd Street in Los Angeles. Construction began the week before the Labor Day holiday.
By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental/leasing model. In the long run, there’s little doubt that the better managed, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs. That’s according to the new “Professional Salon Industry—2013, Chair and Suite Rental Study” from Professional Consultants & Resources, a strategic consultancy and salon-industry data source in the United States.
Boca Cosmetics Group scores success with an alternative to in-salon keratin treatments: affordable at-home keratin systems.
A few years ago, when Claudio Correia, president of Boca Cosmetics Group in Boca Raton, Florida, noted that keratin treatments were becoming all the rage in salons across the country, he saw a perfect opportunity to expand his business. What if clients could perform their own straightening and smoothing treatments at home?