beauty products

Emery to Join Cortex USA Sept. 1 as CEO

Emery to Join Cortex USA Sept. 1 as CEO

Longtime salon-industry executive Gregg Emery will be the new CEO of Cortex USA effective Sept. 1, Beauty Store Business has learned.

"It's a great opportunity to bring truly professional lines to the salon industry," Emery told BSB Aug. 18.

Established in 2004, Cortex is a supplier of advanced and fashion-forward products for both professional and home use—including blow-dryers, flat irons, curling irons, hairbrushes and other haircare items.

The PBA's Executive Director Writes an "Open Letter" to the Industry Regarding Deregulation

PBA's "Open Letter" to Industry Re: Deregulation

The executive director of the Professional Beauty Association has written an "open letter" to the professional-beauty industry about deregulation and the national attention it has recently received.

Kardashian Sisters Partnering With Farouk Systems on Hairstyling Products, Tools & Accessories

Kardashian/Farouk: Hairstyling, Tools, Accessories

Farouk Systems is partnering with the Kardashian sisters—Kourtney, Kim and Khloé—to launch Kardashian Beauty, "a complete line" of "professional, salon-quality hairstyling products, tools and chic accessories" at "an approachable price point" that are scheduled to be offered through select retailers nationwide in spring 2015.

Known for setting hair trends via constantly updated hairstyles, the Kardashian sisters have become icons in beauty.

Fragrance Proves Essential to Beauty Routines

Poshly Fragrance Report

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.

LashFood Natural Eyelash Enhancer

This eyelash conditioner features Nano-Peptide Technology and is clinically proven to produce the appearance of longer, thicker lashes, transforming frail, brittle lashes into healthy strong ones. Its formulation also gives faster results than LashFood's Original Natural Eyelash Conditioner. Call 800.748.5168 or visit www.lashfood.com.

Theorie Saga II Classic Flat Iron

This hair appliance features 100% titanium floating plates with rounded edges to distribute heat optimally and avoid snags. Its meticulously crafted features also include a speedy heating mechanism; a streamlined, ergonomic grip; and an extended tex tile cord. Visit www.yourtheorie.com.