This detoxifying scalp treatment is 100% cruelty-free, recyclable and biodegradable. It's made with USDA-certified organic ingredients as a natural way to dissolve oils and buildup for a clean, clear surface. It contains an astringent blend of oregano, tea tree oil and rosemary essential oils to begin the detox process. The detox process then continues with algae, sea kelp and brahmi, which helps to rejuvenate tired roots. Call 561.210.7331 or visit www.balancedguru.com.
This collection of six new neon nail lacquers consists of the brand’s first full-size neon shades and come with Put a Coat On!–a special white base coat that instantly boosts neon color. The collection features Life Gave Me Lemons, lemon-lime; You are So Outta Lime!, lime green; Juice Bar Hopping, tangerine cream; Hotter than You Pink, hot pink; Push & Pur-Pull, purple; and Down to the Core-al, coral. The collection is available in both nail lacquer and GelColor. Call 800.341.9999 or visit www.opi.com.
Cosmoprof North America 2014—scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas—will host prominent beauty vloggers, broadcasting live from the show; and feature a Q&A session with the bloggers, which will be moderated by Beauty Store Business executive editor Marc Birenbaum.
The Beaut-E Zone featured vloggers have a combined reach of more than 4 million consumers. Each will be present daily in their dedicated section to meet with exhibitors and attendees.
Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.