Tom Porter and his Malibu C brand are on the cutting edge at the intersection of beauty and wellness.
Tom Porter, founder and president of Malibu Wellness and author of the book You're Not Aging, You're Just Oxidizing, has always been drawn to the latest and greatest—and he has used that pioneering spirit to grow a booming beauty business. He may have started on a dime from his guest bedroom and garage, but Malibu Wellness, with its exclusive brand Malibu C, has come a long way.
Direct-to-consumer sales of U.S. prestige fragrance has grown to $285 million, according to the NPD Group, in a report covering the 12 months preceding February 2014.
While a fraction of the $3 billion U.S. prestige-fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers is a bright spot for the industry, which saw 2% declines during the same time period.
This detoxifying scalp treatment is 100% cruelty-free, recyclable and biodegradable. It's made with USDA-certified organic ingredients as a natural way to dissolve oils and buildup for a clean, clear surface. It contains an astringent blend of oregano, tea tree oil and rosemary essential oils to begin the detox process. The detox process then continues with algae, sea kelp and brahmi, which helps to rejuvenate tired roots. Call 561.210.7331 or visit www.balancedguru.com.
This collection of six new neon nail lacquers consists of the brand’s first full-size neon shades and come with Put a Coat On!–a special white base coat that instantly boosts neon color. The collection features Life Gave Me Lemons, lemon-lime; You are So Outta Lime!, lime green; Juice Bar Hopping, tangerine cream; Hotter than You Pink, hot pink; Push & Pur-Pull, purple; and Down to the Core-al, coral. The collection is available in both nail lacquer and GelColor. Call 800.341.9999 or visit www.opi.com.
Cosmoprof North America 2014—scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas—will host prominent beauty vloggers, broadcasting live from the show; and feature a Q&A session with the bloggers, which will be moderated by Beauty Store Business executive editor Marc Birenbaum.
The Beaut-E Zone featured vloggers have a combined reach of more than 4 million consumers. Each will be present daily in their dedicated section to meet with exhibitors and attendees.